Master of Applied Marketing at Monash University

The Graduate Diploma in Digital Communication and Culture offered by University of Sydney is an advanced Masters course designed for students aspiring to become professionals in Digital Communication and Media. Students will gain hands-on experience through practical exercises and real-world projects, allowing them to apply the concepts learned in class. The curriculum is carefully designed to ensure that students develop a strong foundation in Digital Communication and Media and acquire the skills needed to solve complex problems in the industry. Upon completion of this course, students will be well-prepared to tackle the challenges of Digital Communication and Media and pursue rewarding career opportunities such as Digital Marketing Specialist, Social Media Manager, Content Creator/Content Marketer, Digital Media Planner.

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Students are also given opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding. The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.