MSc Marketing with Professional Practice at Glasgow Caledonian University

The MSc Marketing programme aims to provide students with a comprehensive understanding of the challenges faced by marketers operating in an international and digital environment and the strategies, policies and practices key to managing these challenges. Central to the programme is the personal and professional development of students with an emphasis on responsible leadership and sustainable management practice. The overall aim of the programme is to provide students with an intellectually challenging and vocationally relevant education to Masters level in the area of Marketing but with emphasis on digital marketing applications. This Master’s degree will enhance student employability through participation in a wide range of teaching and learning experiences including work experience, integrative case studies, group projects, data analysis exercises, presentations and industry speakers.