1. Home
social media marketing

Social Media Marketing Tutorial Concepts

Learn What is social media marketing and how is it an effective practice.

  • 8 Lessons
  • 2 Hours
right-top-arrow
6

How To Create YouTube Channel

Updated on 06/09/2024348 Views

Let's talk about YouTube, today. Yes, that place where you binge-watch cat videos and learn how to fix stuff. It's become an incredible space where creators can turn their passions into thriving careers. And, more than just fame and fortune, YouTube has revolutionized the way we consume content and how creators connect with their audience as well.

If you are thinking about creating one? Good go. But, first, you need to learn how to create YouTube channel.

I’ve been knee-deep in this world of digital media myself, so, I’ve curated a very easy-to-follow tutorial. Here, you will learn all about how to start a YouTube channel for beginners.

Let’s begin.

Brief Overview of YouTube

YouTube is a dynamic and free platform for people like you and me to share and view videos which are online. First launched in 2005, it swiftly gained popularity taking the form of a digital giant where individuals worldwide collectively spend 6 billion hours per month consuming content.

The question of why YouTube has achieved such widespread acclaim can be answered by looking at its vast and varied content repository. Every minute, creators upload an average of 100 hours of video, ensuring a perpetual stream of new material for viewers.

If you're excited to jump into the crux of how to open YouTube channel and showcase your masterpieces, let me guide you to set up your Google account and embark on your YouTube channel creation:

How to Open A Account in YouTube with Google

Source: Maxresdefault

The first step to learning how to create YouTube channel is setting up a Google account. Here’s how to create an account (YouTube) by making a Google account:

1. Head to Google: No Google account? No problem. Head over to Google's account creation corner to start your journey.

2. Personal data fill-up: Google's gonna need the basics – your name, your birthday – the usual. Just type those details in.

3. Choosing a Gmail: Part of the sign-up ritual is picking a Gmail email. This will be your key to all things Google, including YouTube.

4. Verification Process: Google is good at keeping things secure, so they might ask for a phone number. They'll either text or call you for verification.

5. Terms and Conditions: Almost there! Take a moment to read through and accept Google's Terms of Service. Then, you're officially a Google user.

How to Make a YouTube Channel

Looking to learn how to open an account in YouTube? Follow these steps:

1. Log into YouTube: This is a basic, but mandatory step to learning how to create a new YouTube channel. Log in with your Google credentials in hand, proceed to YouTube, and sign in.

2. Identify Your Channel: Click your profile icon at YouTube's upper right, then tap on “Your Channel” from the dropdown menu.

3. Channel Creation: YouTube will pop the question: Want to create a channel? If uploading videos is in your plan, hit yes and follow through. You can go by your real name or you can come up with a channel name.

4. Personalize It: Personalize your profile picture, add a banner and a snippet about what your channel's all about. Ensure it is catchy and resonates with the message you want to portray.

5. Uploading: Once your video is ready, hit the upload button (it looks like a camera with a plus), pick your video file, and deck out the title and description. Finally, click “Publish”.

How to Customize Your YouTube Channel?

Source: Search Engine Journal

Here’s how you can groom the looks of your channel:

  1. Profile Pic and Banner: These are mostly like the face of your channel to the world. A logo or a headshot works great. Your banner is where you show off your style. It's the backdrop to your digital stage, so make it pop with colors, images, or whatever tells your story best.
  1. The "About" Section: Here's where you get real conversational. Tell the world what you’re all about but keep it brief.
  1. The Channel Trailer: This is your elevator pitch. You’ve got a minute tops to convince someone to hit that subscribe button. Make it a highlight reel of your finest moments.
  1. Playlists – Mixtapes of your channel: Playlists are like mixtapes you make for your viewers. Group your videos by theme, project, or whatever makes sense.
  1. Grooming Up Your Home Page: When someone lands on your channel, you want them to find their way around easily. Customize your homepage to show off your latest uploads, your popular hits, and those nifty playlists you put together.
  1. The Community Tab: Once you hit a certain milestone, you unlock the community tab. This is where you can get down to earth with your subscribers. No need for full-blown videos here. Quick posts, updates, polls—it’s like your channel’s casual hangout spot.

Understanding YouTube Channel’s settings:

Understand YouTube channel settings with a clear focus, so that you have all the details you need to navigate and adjust your settings effectively.

Modifying Your Channel Settings

First off, go to your YouTube dashboard. You’re looking for a spot that says “Settings” – give that a click. What you'll see next is a bunch of options like “General,” “Privacy,” “Notifications,” and more. Think of each option as a control panel for different parts of your channel, helping you shape your YouTube space just the way you like it.

Keeping Some Things Private

The privacy section is a very important one. It's all about who gets to see what is on your channel. You can decide if others can see videos you've liked, who you're subscribed to, and the playlists you've curated. It's a handy way to manage your online profile, keeping things as open or as under wraps as you prefer, depending on how you want to connect with your viewers and the YouTube world at large.

Advanced Settings

Getting into the advanced settings, you're looking at more ways to make your channel uniquely yours:

  • Channel Keywords: Here's where you can drop in keywords that sum up your channel's theme. It's like giving YouTube clues to help it figure out who might be interested in your content.
  • Country of Operation: Telling YouTube where you're based helps it understand better who might be interested in your content and ensures you're following local rules.
  • Linking Google Ads Account: If you're looking to publicize your channel even further, you can link up a Google Ads account. It's a solid move for getting your videos in front of more eyes through some targeted ads.
  • Upload Defaults: This feature is a time-saver. It lets you set up some default choices for your uploads, like privacy settings or what category your video falls under. It makes posting new content a piece of cake.
  • Branding Watermark: Stamping a watermark on your videos is a good way to keep your brand in viewers' minds. Plus, it's clickable, so viewers can jump straight to subscribing to your channel right from the video.

How to Start a YouTube Channel and Make Money

If you have ever thought about how to create YouTube channel and ways to monetize it, consider these creative strategies that capitalize on video content and the platform's expansive audience:

  1. Affiliate Marketing:
  • Partner with companies offering affiliate programs in your niche. You'll receive unique affiliate links to promote their products.
  • You can use platforms that allow content submissions or partnerships to produce videos that showcase or review affiliate products. Ensure to disclose the affiliate relationship transparently.
  1. Offer Video Editing Services:

Many YouTubers seek skilled editors to enhance their content. You can showcase your editing skills by creating a portfolio on freelance platforms or social media. Reach out to potential clients directly, offering your services.

  1. Produce Videos for Brands:

Brands constantly look for creators to produce engaging content for their products or services. Pitch video content ideas that align with their marketing goals. Use platforms like LinkedIn to connect with marketing professionals and offer your video production services.

  1. Write and Sell Video Scripts or Concepts:

If you have a knack for storytelling or conceptualizing video ideas, offer your services to YouTubers who might need fresh content ideas or scripts. You can create a portfolio of your writing or concepts to showcase your talent.

  1. Teach YouTube Strategy Courses:

You can create an online course teaching others how to succeed on YouTube, from content creation to monetization strategies. Platforms like upGrad can host your course.

  1. Collaborate as a Content Creator:

Collaborate with existing YouTube channels as a guest creator. This can expose you to a wider audience and potential monetization opportunities through shared revenue or promotional deals.

On this note, if you are looking forward to promoting your YouTube channel, I would highly suggest going through a beginner-friendly YouTube Marketing guide to leverage your channel reach.

Final Notes

Learning how to create YouTube channel is all about sharing your story, connecting with others, and leaving your mark rather than just generating and uploading content. As someone who's been through the process, I can say it's a journey filled with excitement, challenges, and endless possibilities.

By following the steps I’ve provided in this tutorial and tapping into the available resources, you're all set to grow, get creative, and build an online community. If you want to gain an immersive learning experience in the field of digital marketing, you can try taking up some of the bona fide courses upGrad offers. These courses are affiliated with some of the top universities worldwide and can give your resume the boost that it needs.

Frequently Asked Questions

  1. How do I start a YouTube channel and get paid?

Initiate your own YouTube channel by simply signing up, customizing your space, and sharing videos, without spending a dime.

  1. Is creating a YouTube channel free?

Yes, there's no charge to set up a YouTube channel. This is the first thing you need to know before you start learning how to create YouTube channel.

  1. How do I start a YouTuber for beginners?

Starters should lean into specific topics they're passionate about, stick to a regular upload schedule, and interact with viewers.

  1. How much money do you get from 1000 views on YouTube?

The income from 1,000 views on YouTube can differ widely, often landing between $3 and $5, but this can vary based on the audience and topic of your channel.

  1. Does YouTube pay monthly?

YouTube issues payments to creators through AdSense every month, once they hit at least $100 in earnings.

  1. How to get 1,000 subscribers on YouTube?

Hitting 1,000 subscribers involves crafting content that resonates with the viewers, optimizing video metadata for search, and promoting your channel on various social platforms.

  1. How to get 1k views on YouTube?

Getting 1k views requires producing engaging content, using SEO wisely, and sharing your videos widely.

  1. Which content is best for YouTube?

The ideal YouTube content aligns with what you love and what your intended audience enjoys—popular areas include gaming, tutorials, reviews, and educational material.

  1. What is the first income of a YouTuber?

The initial earnings for YouTubers can't be pinpointed exactly and begin after entering the YouTube Partner Program, which demands a minimum of 1,000 subscribers and 4,000 watch hours over the last year.

image

Sriram

Meet Sriram, an SEO executive and blog content marketing whiz. He has a knack for crafting compelling content that not only engages readers but a…Read More

Talk to Career Expert
form image
+91
*
By clicking, I accept theT&Cand
Privacy Policy
image
Join 10M+ Learners & Transform Your Career
Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.
right-top-arrowleft-top-arrow

upGrad Learner Support

Talk to our experts. We’re available 24/7.

text

Indian Nationals

1800 210 2020

text

Foreign Nationals

+918045604032

Disclaimer

upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of the relevant educational institution offering the diploma or degree. We advise you to enquire further regarding the suitability of this program for your academic, professional requirements and job prospects before enr...