What is Facebook Ads Manager?

In a constantly developing world of digital marketing, the action of reaching a target audience and navigating its way can make you feel overwhelmed. But, fellow marketers, there is nothing to fear about. 

As a digital marketer over the last seven years, I have observed how the Facebook Ads Manager has been successfully making an impact on creating, managing as well as analyzing advertisements for Facebook campaigns. 

From my personal experience, I can assure you that the concept of Ads Manager is a powerful weapon for your marketing concept. Thereby, in this article, I will share my experience and learnings to help you understand “what is Facebook Ads Manager” and walk you through the concept of it.            

Facebook Ads Manager: A Brief Introduction

In short, the concept of Facebook Ads Manager is your one-stop shop for you to create, manage and analyze all kinds of paid advertisements on Facebook, Instagram and other social media platforms. So, if you are willing to launch a campaign or advertise any company products, the Facebook Ads Manager is your place to go.  

As a head of marketing in my company, it is my responsibility to create and implement strategies across social media platforms. Facebook Ads Manager has helped me enhance development and optimization for the Ad campaigns, perform various kinds of performance metrics, and collaborate for producing advertisements and campaigns. It acts like a comprehensive dashboard, empowering a person to take full control of all social media advertisements.   

What is Facebook Ads Manager Used For?

Working in the social media marketing field, the most asked question I receive is “Do Facebook ads really work?” My perpetual answer has been, “Yes”. 

Facebook advertising management helps you with all kinds of advertising needs and marketing ideas on this platform. It is user-friendly and makes it easier to perform an effective campaign or advertising. It also allows you to define all the campaign goals, target the right kind of audiences, and track down the results. 

On top of that, with Facebook Ads Manager you can set budgets for campaigns and advertisements. Here I have listed the main reasons why companies leverage Facebook Ads Manager for daily activities: 

• Creating campaigns: This specific ads manager comes in handy in tailoring various campaigns based on your objectives and desires. It also helps execute your strategies to increase website traffic, generating leads through advertisements and boosting awareness of your brand. 

• Targeting potential audience: The targeting options of Facebook Ads Manager are still unmatched. You get opportunities to segregate the audience, based on demographics, behaviors, preferences, age, and more. Moreover, you can also use a “lookalike audience” segmentation tool to look for users of the same preferences and interests that are similar to your Facebook followers. \

• Advertisement designs: The Facebook Ads Manager offers you opportunities to craft your advertisements with catchy headlines and high-resolution images. In addition to that, the Ads Manager also provides plenty of Ad formats. So, you can easily choose whichever suits or better say aligns with your goal.

• Managing budgets and bids: The Ads Manager helps you to set up a budget as per your comfort area. You can also choose a bidding strategy that can further optimize the campaign and advertisement delivery.

• Performance tracking: The Facebook Ads Manager offers you detailed analytics which is easy to look at and analyze the valuable insights. So, whenever you are performing Facebook advertisements and campaigns, the Ads Manager assures you with proper key metrics. As a result, you can get a measure of impressions, cost per click (CPC), and conversions or calculate the ROAS or return on ad spend to have an idea of your campaign effectiveness.       

Structure of Facebook Ads Manager

Facebook Ads Manager as an advertising tool might seem difficult to use at first glance due to its structure. But, I have broken down the structure for you to help you understand in an easier and more actionable way. 

The three tiers

The Facebook Ads Manager comes in three layers. These layers play a specific role in running ad campaigns and making them successful. 

• The foundation layer: Campaigns

The foundation layer is the beginning of all the actions that are going to take place in the Ads Manager. Here, in this layer, you need to come up with an objective- whether you are willing to boost your brand awareness or increase the traffic for your website. The foundation is crucial to setting the stage for the entire campaign and the success depends on it.    

• The main component: Ad sets

Here, you can imagine the d sets as the separate building blocks for your entire campaigns. In this layer, you need to decide the target audience based on preferences, demography, and even their life events. 

The determination of each component can help you finalize the main theme for your entire campaign and how you can successfully target the audience with the advertisements. Other than that, you can also determine the budget and bidding for the entire process based on your comfort.   

• The final layer: Ads

Here, the message you want to deliver to the audience revives! In this layer, your main aim is to craft an easy to comprehend individual ads that users will see on Facebook.  

You can also run Instagram ads through Meta Ads Manager. It comes in handy while managing Facebook, Instagram, and other social media advertisements. In this layer, you can find various formats such as images, carousels, videos, and more. 

So, you just need to choose one based on your preferences and objectives to exhibit your products or inform the audience about your websites or services. The ads contain with attractive visual representation of your idea to ultimately attract the audience for better effectiveness. 

Major Benefits Of Facebook Ads Manager

The features and power of Facebook Ads Manager bring a lot of advantages for an effective digital marketing process, especially Facebook marketing. This user-friendly tool offers benefits for businesses of all sizes. 

Here are the three most important benefits that add effectiveness and efficiency to successful Facebook marketing. 

1. Insights about the audiences: Many marketers believe that audience insight is one of the most important advantages of Facebook Ads Manager. The insights help you to understand the target audience and create suitable campaigns. 

The Facebook Audience Insight helps in understanding who is showing interest in your website or products and how to target them. Based on the insight, you can address the people who are on your page or who are connected to the page through others. This data is also useful for segregating the target audience and making decisions.  

2. Facebook Pixel: Suppose you are running Facebook Ads for your business, you will need an effective tool called Facebook Pixel. This tool is more like a line of code that helps you to keep track of how many people have visited your page and how many visitors interacted with your content. You just need to put the tracking code in the website header. 

As your website starts to have engagement, the tracking code initiates tracking crucial information such as age, pages visited, total time spent on the page, interests, and most importantly, demographic information. 

You can use the collected information for relevant advertisements related to your business. Thus, according to marketers, Facebook Pixel is one of the advantageous features of FB Ads Manager.  

3. Advancement in targeting: One of the many beneficial features of Facebook Ads Manager, is the advancement of targeting the right kind of audience for your campaigns. The Ads Manager enables the feature for you to easily target a certain group of people with common interests or demographic features. Some of the well-known options are- behavior-based (e.g. purchasing behavior), interest-based (e.g. hobbies), and demography-based (e.g. age).     

Tips For Facebook Ads Manager

From my years of experience in using Facebook Ads Manager for both Facebook and digital marketing, I have listed some tips in the following. These tips can help you to enhance your advertisement and campaign journey to another level:

1. Bucket testing is important. You may feel that your first draft is not enough to address the target audience. Well, you are not wrong. You must continue testing different variations of your advertisements, from headlines to visual representation. This helps to identify what matches best with the target audience. 

2. Understand the power of Facebook Pixel. This tool will help you to track the actions of the users and their activities on the page. As a result, the insights will empower you to optimize the entire advertisement or campaign. 

3. Stay updated about the latest features and put them into practice. Along with the field of digital marketing, the Facebook Ads Manager is continuously evolving. To make the best out of it, you need to stay updated about the latest features.   

In Summary

Facebook Ads Manager is an effective solution to seize the opportunity and control your Facebook and other social media advertising. The user-friendly interface and dynamic targeting options bring a lot of potential to your advertisement. Now that I have summed up all the basics about the Facebook Ads Manager, hope it helps you to better understand the importance of it. 

Speaking of which, the realm of management offers numerous job offers and is a prospective career choice. If you are looking to take your career a step further, consider taking professional courses offered by upGrad.      

Frequently Asked Questions 

1. What is the task of Facebook Ads Manager?

The Facebook Ads Manager empowers you to create, manage as well as analyze advertisements and campaigns on social media platforms.   

2. Is Facebook Ads Manager free?

Yes, FaceBook Ads Manager is free for all users. However, one may need to pay to run the advertisements. 

3. How to work as Facebook Ads Manager?

The Ads Manager empowers you to create, target, and analyse advertisements and campaigns across Facebook and other social media platforms. 

4. What is the Ads Manager option on Facebook?

The Facebook Ads Manager is a powerful tool to create, manage, and analyze Facebook advertisements as well as other social media ads.  

5. What is the difference between Facebook ads and Ads Manager?

Facebook Ads are the content that you create and pay to promote, on the other hand, the Ads Manager is a tool that helps you to create, manage and analyze those paid advertisements. 

6. What are the three levels in Facebook Ads Manager?

The Facebook Ads Manager has three levels which are Campaign, Ad sets, and Ads.