Digital marketing has evolved to a great extent in recent times. People are now trying to enter the field as it provides a promising career. Companies are actively looking for people who have experience working in digital marketing. Therefore, now is the correct time to hone your digital marketing skills by enrolling in a digital marketing course and becoming industry ready. 

Once you get experience working on different digital marketing tools, you can ask for a good digital specialist salary. You can also apply for several digital marketing roles in the US. The US’s digital marketing industry has an estimated value of $ 155.3 billion. If you want your fair share of the pie, ensure that you upskill yourself in digital marketing. 

Advantages of Enrolling in a Digital Marketing Course

A digital marketing course is exciting, but it also imparts great knowledge. If you want to make a career in the digital marketing space, you should have the relevant skills. In the US, the average Digital Marketing Specialist salary is $51,209. However, the salary increases with your skill set and years of relevant experience.

There are several advantages of taking up a digital marketing course. These advantages are explained below in detail.

Certification

Digital marketing is a field where you need a certification to prove your skills. You might have significant hands-on experience with several digital marketing tools, but you need a document to speak for your skills. Enrolling in a digital marketing course gives you a certificate post-completion. Hence, you can take a good digital marketing course to validate your skill set.

Career Options

Digital marketing is a vast industry. Hence, you can venture into different roles within digital marketing based on your interests. A digital marketing course will help you understand all aspects of digital marketing. It will also give you a career direction as you can identify the part of digital marketing that excites you the most. Therefore, you must try to search for different career options in digital marketing and go with one that meets your career goals. 

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Higher Salaries

The average salary of a digital marketing professional is $51,209 in the US. However, you become a certified specialist when you take a digital marketing course. A Digital Marketing Specialist’s salary can go up to $70,000 per year if you are certified. Companies are hiring more marketers, increasing the demand for digital marketing professionals. However, the number of people equipped to handle such roles is quite less. Therefore, you can demand a higher salary for the skills and value you bring to the table. 

Upskilling

If you are already in the field of digital marketing, certification will give you an avenue for improvement. You will become aware of the latest developments in the field, enabling you to gain new skills you do not currently possess. As soon as you become a certified digital marketer, you can ask for a higher Digital Specialist salary from your current organizations. You can also look for better-paying opportunities outside the company.

Digital Marketing Career Path: Salaries

A Digital Specialist’s salary depends on the domain in which you work. There are several important roles in digital marketing. You can choose one based on your interests and the earning potential of the role. Let’s look at some popular digital marketing roles in the US with annual salaries.

SEO Specialist

An SEO specialist is important, and the person taking the role works on improving the SEO and the company’s rankings on different digital marketing platforms. The job of an SEO specialist is quite laser-focused as they work solely on search engine optimization and driving traffic to the company’s website. Several companies in the US hire SEO specialists because they want to improve their search metrics. 

Search engine algorithms experience changes based on seasonality and several other aspects. Therefore, an SEO specialist helps the company stay on top of these changes and keep up with the trends that impact the company’s performance.

Average Salary of an SEO Specialist: $55,925 per year

The salary range for an SEO Specialist in the US: $32,000 – $72,000 per year

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Digital Marketing Specialist

According to LinkedIn, a digital marketing specialist is one of the ten highest in-demand jobs in the US. A digital marketing specialist performs an overarching function by handling multiple aspects of digital marketing. They might look after search engine optimization, conversions, or social media. A digital marketing specialist also handles content management. You need to improve search results and the outcome of the company’s digital marketing efforts. 

A digital marketing certification will open up your digital marketing specialist role. However, if you are already in the field, you can command a salary equivalent to the senior digital marketing specialist salary. 

The average salary of a digital marketing specialist: $86,766 per year

The salary range for a digital marketing specialist in the US: $56,000 – $100,000 per year

Social Media Manager

With the rise of several social media platforms, companies hire people to handle their social media accounts. Social media is important for the brand building of the company. Also, businesses have massive incentives to improve their social media as consumers have moved online. 

Companies invest in a social media manager as they want a dedicated resource to work on social media engagements, advertising, and every other element that drives it. The job of a social media manager is to broaden the company’s reach and improve engagement with the audience. 

A digital marketing course will give you an in-depth insight into how social media works. Once you get a fair understanding of social media, you can apply for the role of a social media manager in companies like Google, Tesla, LinkedIn, etc.

The average salary of a social media manager: $55,117 per year

The salary range for a social media manager in the US: $34,000 – $90,000 per year

Content Strategist

As you are already aware, content is the king. The company’s digital marketing efforts will work only when effectively communicated. That’s where content comes into play. Content is a very important part of digital marketing, and a content specialist handles the content for the company.

Their regular job includes experimenting with different forms of content and then creating something compelling and engaging. A content specialist also plays a managerial role in the company by managing a team of copywriters, ghostwriters, editors, etc. They also play a very important role in marketing campaigns. Several companies in the US are now hiring content strategists.

The average salary of a content strategist: $102,989 per year

Salary range for a content strategist: $61,000 – $200,000 per year

Digital Marketing Analyst

Big data and IoT have become important elements of digital marketing. Companies collect a huge data set but lack direction on using this information. Businesses are becoming data-centric and want to use data to personalize the consumer experience. Companies need a resource to help them with the data and drive revenues. 

A digital marketing analyst is responsible for managing the data associated with digital marketing. They use the data to create consumer cohorts and target them based on buying patterns. Also, a digital marketing analyst uses data to reduce the company’s costs by optimizing resources.

The average salary of a digital marketing analyst: $71,918 per year

Salary range for a digital marketing analyst: $51,000 – $100,000 per year

Marketing Automation Specialist

Automation has now become a core function of marketing. Marketing involves thousands of activities, and it is humanly impossible to manage them manually. Here’s where the role of automation comes into the picture.

Companies need a marketing automation specialist to set up workflows and make digital marketing easy. A marketing automation specialist is expected to understand the platforms and where automation can be implemented. The specialist also creates an automation blueprint and then tests it before implementation. The role of a marketing automation specialist is highly technical. Hence, they are paid well for their contribution.

The average salary of a marketing automation specialist: $66,381 per year

Salary range for a marketing automation specialist: $42,000 – $100,000 per year

Digital Marketing Manager

While digital marketing has different roles, companies need a resource who oversees all activities. A digital marketing manager takes care of multiple aspects of digital marketing. Also, they manage professionals who handle different aspects of digital marketing. 

You need a strong skill set to become a digital marketing manager in the US. A digital marketing manager takes care of social media, digital marketing campaigns, SEO, advertising, etc. Hence, they are paid well for their efforts.

The average salary of a digital marketing manager: $123,899 per year

Salary range of digital marketing manager: $83,000 – $200,000 per year

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Conclusion

In case you seek the right place to kickstart your digital marketing career, upGrad’s Advanced Certificate in Digital Marketing and Communication can be the right choice for you! The course was created in collaboration with MICA, Ahmedabad, a prestigious university specializing in strategic marketing and communication to assist you in acquiring knowledge about digital marketing strategies and rewarding chances in the future.

Explore different digital marketing avenues and find the area that excites you the most. If you don’t have a proper direction, a digital marketing course will help you identify your interests. We hope these salaries motivate you to obtain your dream job if you’re on your way to finding it. If you are preparing for an interview, these numbers can work as a reference to negotiate with your recruiters.