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Trending Digital Marketing Blogs

18 Feb 2025 | 10 min read

How Much Does YouTube Pay in India in 2024? Revenue Streams, Highest Paid Indian YouTubers, and More

Did you know that YouTube has become a top choice for over 75,00,000+ content creators in India looking to earn income while doing what they love? YouTube is not just about uploading videos –

Robin Joseph Abraham

18 Feb 2025 | 10 min read

12 Feb 2025 | 25 min read

23 Digital Marketing Objectives in 2025 That Every Marketer Must Know

Digital marketing objectives are the clear-cut targets you want to reach through your online strategies. They show you the exact outcomes you’re aiming for, whether that’s more website visits, better leads, or stronger customer loyalty. You might have also noticed pl

Keerthi Shivakumar

12 Feb 2025 | 25 min read

07 Feb 2025 | 17 min read

Top 20 Social Media Project Ideas & Topics For Beginners

A social media project involves managing social media marketing campaigns across one or more social media networks. They are beneficial for professionals who want to enhance their skills in digital marketing and social media management. These projects on social media involve creating, managing, and optimi

Rahul Karthikeyan

07 Feb 2025 | 17 min read

06 Feb 2025 | 6 min read

How to Monetize Instagram: A Step-by-Step Guide to Turn Followers into Income

Instagram is more than just a social media platform—it’s a money-making machine waiting for you to discover its potential. With over 2 billion active users, Instagram offers a golden opportunity for creators, influencers, and businesses to turn their passion into profit. This step-by-step guide will show you exactly how to make it happen.

Keerthi Shivakumar

06 Feb 2025 | 6 min read

06 Feb 2025 | 9 min read

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2025]

Ever wondered how some people transform their Instagram feeds into powerful brands and earn a living doing what they love? In a world where your smartphone is your stage and your photos are your voice, becoming an Instagram influencer might just be your next big dream. But let's get real:

Dilip Guru

06 Feb 2025 | 9 min read

06 Feb 2025 | 35 min read

100 Best YouTube Channel Ideas in 2025

Are you struggling to come up with fresh and exciting YouTube channel ideas? With so many content creators out there, finding a unique concept that resonates with viewers is key to building a successful channel. Whether you're passionate about personal development, travel, entertainment, or tech, there's a niche for e

Sriram

06 Feb 2025 | 35 min read

06 Feb 2025 | 6 min read

Digital Marketing Salary in India 2025 – Average to Highest

Digital Marketing Salary Insights for India 2025 In today’s digital economy, digital marketing has become the heartbeat of brand communication, customer engagement, and business growth. With companies moving online faster than ever, digital marketing roles are not just essential—they’re indispensable.

Nitin Gurmukhani

06 Feb 2025 | 6 min read

Explore All Digital Marketing Blogs

Ecommerce Marketing Essentials: How to drive more sales?

Running an e-commerce business means you must possess the art of building a solid marketing strategy that backs your organization. However, coming up with a plan that never fails can be very challenging as the industry is one of the most dynamic ones. Whatever plans you make, problems like competition with big brands, unpredictable buying behavior of customers, etc., are inevitable

18 Feb 2025 | 7 min read

Top 32 Tools Every Successful Digital Marketer Uses

In the last few years, the digital marketing has grown leaps and bounds. Whether it’s a large established company, small and medium enterprises or a budding startup, digital marketing has become a core entity of marketing policy. The digital world is massive, complex and volatile. It is evolving every day and every organisation is mandated to have its footprin

18 Feb 2025 | 20 min read

Top 7 Digital Marketing Examples to Inspire Your Next Campaign

Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the chann

18 Feb 2025 | 10 min read

The Complete Guide on setting up a LinkedIn Company Page

LinkedIn is currently the top-rated social media platform for B2B content marketers, with 95% depending on it for organic content marketing growth. The platform has more than 660 million registered members, with more than 50% active monthly. With such an influe

18 Feb 2025 | 8 min read

50 Tips From Digital Marketing Experts in India

As one of the Marketing Honchos on our list rightly claimed, there is no such thing as digital marketing. Today, we are all marketers in a digital world. Keeping this in mind, and th

18 Feb 2025 | 20 min read

PPC Analyst Salary in India: For Freshers & Experienced [2024]

So why is Pay Per Click or PPC advertising so important? How does it help businesses reach their audience faster? Let’s get straight to business. About half the internet users who were directed to a retailer website via a paid link are more likely to make a purchase than those that arrived at that website using organically. One-third of people prefer clicking on paid links because it is

18 Feb 2025 | 12 min read

Marketing Vs Advertising – Which is More Effective?

According to Linkedin’s ‘2020 Emerging Jobs Report India’*, Digital Marketing Specialist is one of the top 15 fastest-growing jobs in the Indian talent market. If you are also planning to build a career in digital marketing, you must have come across many courses referred to as ‘marketing and advertising.’ Otherwise, also marketing and advertising are either used interchangeably or mostly refer

18 Feb 2025 | 11 min read

Importance of Mobile App Marketing: 7 Crucial Steps You Can’t Ignore

In today’s world, we are highly dependent on mobile apps to procure services. Do you want to order food? Order it from the food ordering app. Want to book a ride? Choose from the various cab service apps. There isn’t anything that can’t be accomplished through mobile apps. Mobile apps are not only limited to lifestyle services but also expand to medical services and even education. Accor

18 Feb 2025 | 8 min read

Zomato Marketing Strategy 2025: Key Insights for Success

Marketing and communications play a crucial role in the success of any business. The ability to effectively promote and communicate a brand’s value proposition can make all the difference in reaching and engaging with customers. Zomato is a prime example of a company that has mastered the art of marketing and communications and, as such, serves as a valuable case study for learners looking to u

18 Feb 2025 | 8 min read

What Does a Digital Marketing Executive do? Roles & Responsibilities in 2024

Business owners often do not have the required skills and experience to keep up with the latest digital marketing trends and executive various digital marketing campaigns. However, with rising competition in the market, businesses must step up their marketing game. Therefore, along with digital marketing consultants, organisations also require digital marketing executives to plan and execute di

17 Feb 2025 | 8 min read

Career in PPC: Ultimate Guide [2024]

The digital marketing industry does not comply with just one or two specific skill sets in the market. Instead, it needs to be an amalgamation of industry-acquired insights, understanding the principles of strategy-making, implementation, SEO, web development, and being analytically creative. Yes, it was a mouthful, and

17 Feb 2025 | 11 min read

Branding: When’s the Right Time to Start

It’s really simple. We all know it. Good branding creates customer loyalty. Loyal customers will continue to support you in thick and thin. They will also pass on a positive message to other people they know. Their influence, in turn, will introduce new customers for your company… but, the million dollar question is, when should a company start promoting the brand? Should they put str

17 Feb 2025 | 7 min read

Color Psychology in Marketing & Branding: How Important It Is?

Do you know that consumers usually make decisions to buy a thing in just 90 seconds and up to 90% of the time, this choice is based on color? This is why color psychology in marketing is a thing that you can’t ignore. In a highly competitive marketplace, it is the visual element that ofte

17 Feb 2025 | 11 min read

Top 10 Benefits of Social Media Marketing in 2024

It is rare to find people who have not heard about social media in 2024. Social media marketing is one of the most important tasks any business has to undertake to thrive in today’s competitive world. Social media plays a vital role in grabbing the attention of potential customers. Both old and new businesses need an effective social media strategy today. If you are a business owner or w

17 Feb 2025 | 9 min read

What Is Online Reputation Management (ORM) in Digital Marketing? Role, Function, Examples

ORM is the practice of monitoring, influencing, and managing how individuals, brands, and businesses are perceived on the internet. It aims to build trust, credibility, and loyalty among target audiences while mitigating the impact of negative content. Through strategic actions such as encouraging positive reviews, creating valuable content, and engaging with customers on social media, ORM play

17 Feb 2025 | 10 min read

What is SEO Content Writing? How to Write?

Mastering the art of what is SEO in content writing has become essential to stay ahead in the highly competitive and ever-evolving digital marketplace. SEO content writing entails a strategic approach to crafting web content that is informative and engaging, and optimised to attract organic traffic. Hence, companies are always looking to hire professional experts in this field to boost their on

17 Feb 2025 | 9 min read

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1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representation...