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18 Feb 2025 | 10 min read

How Much Does YouTube Pay in India in 2024? Revenue Streams, Highest Paid Indian YouTubers, and More

Did you know that YouTube has become a top choice for over 75,00,000+ content creators in India looking to earn income while doing what they love? YouTube is not just about uploading videos –

Robin Joseph Abraham

18 Feb 2025 | 10 min read

12 Feb 2025 | 25 min read

23 Digital Marketing Objectives in 2025 That Every Marketer Must Know

Digital marketing objectives are the clear-cut targets you want to reach through your online strategies. They show you the exact outcomes you’re aiming for, whether that’s more website visits, better leads, or stronger customer loyalty. You might have also noticed pl

Keerthi Shivakumar

12 Feb 2025 | 25 min read

07 Feb 2025 | 17 min read

Top 20 Social Media Project Ideas & Topics For Beginners

A social media project involves managing social media marketing campaigns across one or more social media networks. They are beneficial for professionals who want to enhance their skills in digital marketing and social media management. These projects on social media involve creating, managing, and optimi

Rahul Karthikeyan

07 Feb 2025 | 17 min read

06 Feb 2025 | 6 min read

How to Monetize Instagram: A Step-by-Step Guide to Turn Followers into Income

Instagram is more than just a social media platform—it’s a money-making machine waiting for you to discover its potential. With over 2 billion active users, Instagram offers a golden opportunity for creators, influencers, and businesses to turn their passion into profit. This step-by-step guide will show you exactly how to make it happen.

Keerthi Shivakumar

06 Feb 2025 | 6 min read

06 Feb 2025 | 9 min read

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2025]

Ever wondered how some people transform their Instagram feeds into powerful brands and earn a living doing what they love? In a world where your smartphone is your stage and your photos are your voice, becoming an Instagram influencer might just be your next big dream. But let's get real:

Dilip Guru

06 Feb 2025 | 9 min read

06 Feb 2025 | 35 min read

100 Best YouTube Channel Ideas in 2025

Are you struggling to come up with fresh and exciting YouTube channel ideas? With so many content creators out there, finding a unique concept that resonates with viewers is key to building a successful channel. Whether you're passionate about personal development, travel, entertainment, or tech, there's a niche for e

Sriram

06 Feb 2025 | 35 min read

06 Feb 2025 | 6 min read

Digital Marketing Salary in India 2025 – Average to Highest

Digital Marketing Salary Insights for India 2025 In today’s digital economy, digital marketing has become the heartbeat of brand communication, customer engagement, and business growth. With companies moving online faster than ever, digital marketing roles are not just essential—they’re indispensable.

Nitin Gurmukhani

06 Feb 2025 | 6 min read

Explore All Digital Marketing Blogs

25+ Proven SEO Strategies to Master On and Off Page SEO Techniques in 2025

Are you struggling to get your website noticed, despite putting in the effort? You’re not alone. With over 90% of global searches happening on Google, standing out can feel like an uphill battle. But what if you had a roadmap to boost your rankings and attract more traffic? It all starts with mastering the right SEO strategies.

08 Jan 2025 | 23 min read

What Is a Marketing Degree? Explained

Marketing is one of the most important skills today. Around 60% of companies are actively looking for marketing professionals to help them grow. In India, entry-level marketing jobs offer salaries between ₹3-6 lakhs per year, with plenty of chances for quick growth. If

06 Jan 2025 | 8 min read

Top 12 Highest Paying Jobs in Advertising in 2025

The advertising industry has massively changed over the last decade. With an increasing presence of digital advertising, there is an opportunity to advertise almost each and every product digitally. However, this is not to say that traditional and offline advertising has lost its touch. It remains impactful in influencing the masses, due

06 Jan 2025 | 13 min read

Master's in Marketing: Explore Degrees, Career Paths, and Opportunities for Growth

Pursuing a Master's in Marketing can significantly enhance your career prospects and earning potential. Individuals with a master's degree earn, on average, 16% more than those with a bachelor's degree. Having a master’s degree in marketing will allow you to achieve new heights in your career. If you’re looking to pur

31 Dec 2024 | 10 min read

Online Marketing Trends to Watch Out for

In the last one year, we have seen a sea of changes in Digital and Online Marketing trends. It’s becoming increasingly difficult for marketers to keep pace with new technological changes. A lot has happened in the year 2021, with ‘selfie’ becoming the word of the year to robots operating on artificial intelligence and inventing their own language. As the year draws to a close, in this ar

30 Dec 2024 | 8 min read

What is Marketing Communication? Steps to make integrated marketing communication

The first step in selling your product or service is making people aware of it. To popularize your product, you must effectively communicate it to your target audience. Marketing communication involves all messages and media you deploy to communicate with the market. Marketing communication can be direct or indirect to persuade the customers to purchase the product or the service. Integrated ma

30 Dec 2024 | 10 min read

Nike Marketing Strategy: Things to Learn

Building a brand is no overnight deal. It is a journey that the makers take along with many others, imbibing so much more than just plain marketing rules. Nike marketing strategy is an ode to such efforts that have built a global brand. Founded in 1962 by Bill Bowerman and Phil Knight, the name Nike came into being only in 1978!

30 Dec 2024 | 8 min read

A Guide To Grow Your Business With Influencer Marketing

In the new age, like everything else, marketing has also changed immensely. The billboards and posters were replaced by online video advertising. As the number of online ads increased, there has been a staggering increase in the competition for the attention of a lead. The fact that the general audience has started to actively avoid ads is becoming a major hurdle for companies to get heard by t

30 Dec 2024 | 10 min read

Post Covid-19: The Future of Marketing is Digital

Everyday life before 2020 seems like a blur today. Almost everything as we knew it changed overnight. For brands, the initial reaction was panic and despair. Most marketers wanted to stop spending on advertising. But as some brands would go on to prove, the internet will revolutionize marketing as we knew it in the post-pandemic era. Brands have switched from offline to onl

30 Dec 2024 | 6 min read

Fundamentals of Digital Marketing – What You Need to Know

You’re playing your favourite music, lost in your imagination, about to conquer your dream world and ughh! Not another Spotify ad, please. You open YouTube to watch videos, and what’s the first thing you confront these days? Those unskippable 10-second ads again. Even though all of us hate the existence of ads and have never paid attention to a single one of them, these ads have unconsciously d

30 Dec 2024 | 10 min read

Things to Look Out For When Trying to Find the Best WordPress Host

When it comes to online blogs there’s little doubt that WordPress is the name which stands out as the most popular platform of choice. Over 60 million people use WordPress around the globe, and overall over 30% of all blog sites are powered by this free resource which boasts more than 45,000 plugin options allowing customers to design a unique and personally r

27 Dec 2024 | 4 min read

6 Strategies to drive Traffic from Instagram to Your Website

After presenting business accounts in 2016, Instagram has given priority to negotiating meaningful ways beyond brands like brands and their followers. After being big and busy on the Instagram, there is definitely a worthwhile goal, if you really want to get more from your account, then you should have a strategy to bring your followers to your website from your website. If you ar

27 Dec 2024 | 5 min read

The Ultimate Guide: Free Tools for Smart Competitor Analysis

In today’s competitive business landscape, understanding what your competitors are doing is essential to staying ahead and attracting your audience. Competitor analysis is the foundational step that every successful business should take to refine its strategies. By analyzing your competitors, you can gain valuable insights into their strengths, weaknesses, and

27 Dec 2024 | 16 min read

What Does a Marketing Manager Do?

How does a brand make its mark in a competitive market? The answer often lies in the work of a marketing manager. They are the people behind the ads you see, the campaigns you follow, and the content that grabs your attention. Who Exactly Is a Marketing Manager

24 Dec 2024 | 10 min read

What Does a Web Developer Do? A Complete Guide to the Role

Web development is the base of the digital world. Every website you visit, from shopping sites to blogs, is built by web developers. They create and maintain websites for businesses, organizations, and individuals. Web developers make sure websites are smooth, easy to

24 Dec 2024 | 8 min read

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1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representation...

Trending Digital Marketing Blogs

Explore All Digital Marketing Blogs

25+ Proven SEO Strategies to Master On and Off Page SEO Techniques in 2025

What Is a Marketing Degree? Explained

Top 12 Highest Paying Jobs in Advertising in 2025

Master's in Marketing: Explore Degrees, Career Paths, and Opportunities for Growth

Online Marketing Trends to Watch Out for

What is Marketing Communication? Steps to make integrated marketing communication

Nike Marketing Strategy: Things to Learn

A Guide To Grow Your Business With Influencer Marketing

Post Covid-19: The Future of Marketing is Digital

Fundamentals of Digital Marketing – What You Need to Know

Things to Look Out For When Trying to Find the Best WordPress Host

6 Strategies to drive Traffic from Instagram to Your Website

The Ultimate Guide: Free Tools for Smart Competitor Analysis

Top 60 Marketing Interview Questions for Freshers, Professionals, and Digital Marketers (2025)

What Does a Marketing Manager Do?

What Does a Web Developer Do? A Complete Guide to the Role

upGrad learner support

Disclaimer