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18 Feb 2025 | 10 min read

How Much Does YouTube Pay in India in 2024? Revenue Streams, Highest Paid Indian YouTubers, and More

Did you know that YouTube has become a top choice for over 75,00,000+ content creators in India looking to earn income while doing what they love? YouTube is not just about uploading videos –

Robin Joseph Abraham

18 Feb 2025 | 10 min read

12 Feb 2025 | 25 min read

23 Digital Marketing Objectives in 2025 That Every Marketer Must Know

Digital marketing objectives are the clear-cut targets you want to reach through your online strategies. They show you the exact outcomes you’re aiming for, whether that’s more website visits, better leads, or stronger customer loyalty. You might have also noticed pl

Keerthi Shivakumar

12 Feb 2025 | 25 min read

07 Feb 2025 | 17 min read

Top 20 Social Media Project Ideas & Topics For Beginners

A social media project involves managing social media marketing campaigns across one or more social media networks. They are beneficial for professionals who want to enhance their skills in digital marketing and social media management. These projects on social media involve creating, managing, and optimi

Rahul Karthikeyan

07 Feb 2025 | 17 min read

06 Feb 2025 | 6 min read

How to Monetize Instagram: A Step-by-Step Guide to Turn Followers into Income

Instagram is more than just a social media platform—it’s a money-making machine waiting for you to discover its potential. With over 2 billion active users, Instagram offers a golden opportunity for creators, influencers, and businesses to turn their passion into profit. This step-by-step guide will show you exactly how to make it happen.

Keerthi Shivakumar

06 Feb 2025 | 6 min read

06 Feb 2025 | 9 min read

How to Become a Successful Instagram Influencer in India? [Top 6 Actionable Ways in [2025]

Ever wondered how some people transform their Instagram feeds into powerful brands and earn a living doing what they love? In a world where your smartphone is your stage and your photos are your voice, becoming an Instagram influencer might just be your next big dream. But let's get real:

Dilip Guru

06 Feb 2025 | 9 min read

06 Feb 2025 | 35 min read

100 Best YouTube Channel Ideas in 2025

Are you struggling to come up with fresh and exciting YouTube channel ideas? With so many content creators out there, finding a unique concept that resonates with viewers is key to building a successful channel. Whether you're passionate about personal development, travel, entertainment, or tech, there's a niche for e

Sriram

06 Feb 2025 | 35 min read

06 Feb 2025 | 6 min read

Digital Marketing Salary in India 2025 – Average to Highest

Digital Marketing Salary Insights for India 2025 In today’s digital economy, digital marketing has become the heartbeat of brand communication, customer engagement, and business growth. With companies moving online faster than ever, digital marketing roles are not just essential—they’re indispensable.

Nitin Gurmukhani

06 Feb 2025 | 6 min read

Explore All Digital Marketing Blogs

How to Get a Job in Digital Marketing: A Step-by-Step Guide

Think about scrolling through Instagram or searching on Google—every ad, every blog post, and every video is part of digital marketing. It includes connecting brands with people online, and this field is growing fast. The demand for digital marketing professionals is g

24 Dec 2024 | 11 min read

What is a Social Media Manager? Discover What They Do and How to Become One

If you’ve been checking out job listings, you’ve probably seen the role of a social media manager popping up everywhere. It’s because businesses need someone to handle their online presence on platforms like Instagram, Twitter, and LinkedIn. Social media managers create posts, run campaigns, and make sure a brand stays connected with its

24 Dec 2024 | 7 min read

Top 20 Social Media Marketing Skills for 2025

Social media marketing skills refer to the expertise required to create, manage, and analyze content across different platforms with the goal of increasing brand awareness, driving traffic, and fostering meaningful connections. These skills blend creativity, data analysis, strategy, and technical know-how to ensure yo

21 Dec 2024 | 7 min read

What Is a Social Media Marketer? Understand the Skills, Roles, and Responsibilities in 2025

In 2025, social media marketing has become vital for brands to connect with their audience. Did you know that 82% of people prefer to try a product marketed on social media? But what is a social media marketer really? You’ve probably noticed brands constantly engaging with you on platforms like Instagram, LinkedIn, and TikT

21 Dec 2024 | 11 min read

15 Major Social Media Trends in 2025

Over 90% of marketers say staying updated on social media trends is important for success. In 2025, platforms like Instagram, TikTok, and LinkedIn will no longer be only for sharing updates—they will be necessary spaces for communication, shopping, and community-building.

21 Dec 2024 | 12 min read

CMS Full Form: Understanding CMS in Content Management and Its Types

In the world of digital content, having the right tools to manage your website’s information is key. Whether you're a blogger, an e-commerce store owner, or running a corporate website, managing content efficiently and effortlessly can make or break your online presence. This is where Content Management Systems (

21 Dec 2024 | 8 min read

Marketing Degree Salary: What You Can Expect Based on Experience and Location

What drives your career decisions — passion, stability, or paychecks? In the marketing world, the numbers speak volumes. Did you know the average marketing degree salary in India stands at INR 8L annually, with experienced professionals earning over INR 25L? Adding to this, the global digital marketing market is expec

21 Dec 2024 | 7 min read

How to Be a Marketing Manager: Key Steps & Skills

Choosing a career can be challenging, but one path that stands out for its dynamic nature and growth opportunities is that of a Marketing Manager. A Marketing Manager is a professional responsible for developing and implementing strategies to promote a company’s products or services. They oversee advertising campaigns, mark

21 Dec 2024 | 11 min read

How To Become a Google Ads Specialist: A Step-by-Step Guide

In the era of information dispersal, digital advertising and marketing have now reached an advanced stage to target consumers and potential customers through various channels and search engines. Amidst this, comes Google Ads! Google Ads is a key example of search engin

21 Dec 2024 | 8 min read

How to Become a Content Writer: A Complete Beginner’s Guide

Every blog post you read, every social media caption you scroll through, and every product description you click on is a piece of content. Content is information designed to engage, inform, entertain, or persuade an audience. It can be in the form of articles, videos, social media posts, infog

21 Dec 2024 | 7 min read

Is Digital Marketing Easy to Learn? Uncover the Truth Behind This In-Demand Skill

Digital marketing is one of the most in-demand skills in today’s business world. It involves promoting products and services online through platforms like social media, search engines, and email. Whether you’re starting your career, switching fields, or growing a business, digital marketing offers immense opportunities. A c

21 Dec 2024 | 9 min read

What Does a Brand Manager Do? A Comprehensive Guide to Becoming a Brand Manager

Brand management is going to be at the core of every successful business strategy in 2025, shaping how customers perceive companies in a competitive market. 81% of consumers feel that they need to trust the brand they are buying their goods from. Brand managers play a pivotal role in building a company’s identity and driving its success.

21 Dec 2024 | 11 min read

Digital Marketing Tutorials: A Complete Guide

Digital marketing has redefined how businesses reach, engage, and convert their customers. With over 4.9 billion internet users worldwide, the ability to leverage digital platforms effectively is no longer optional—it's essential. Whether you are an aspiring marketer, a small business owner, or s

16 Dec 2024 | 9 min read

Growth of Digital Marketing in India: Evolution, Opportunities, and Future Trends

India’s digital shift is unstoppable. With over 751 million internet users as of January 2024, businesses and individuals can no longer ignore the power of digital marketing. It’s not just a trend—it’s the future. Digital marketing scope in India is growing like never before. From helping businesses reach millions to creati

14 Dec 2024 | 16 min read

Top 20 Careers in Digital Marketing: Ultimate Guide [2025]

Today, digital marketing isn't just a career — it's a revolution. With over 5 billion active internet users globally, businesses are racing to connect with their audiences online. Whether crafting viral content, optimizing websites, or driving engagement, digital marketing has become the backbone of every business strategy.

06 Dec 2024 | 16 min read

Social Media Marketing Free Online Course with Certification [2025]

Social media is one of the hottest phenomena in businesses and marketing. From its birth as a platform connecting people worldwide, social media is now an essential business tool that you can no longer ignore. Social media channels like Facebook, Instagram, and X play a vital role in connecting brands to their target audience, building br

06 Dec 2024 | 9 min read

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1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representation...