Ranked #1 Executive Education

Post Graduate Certificate in Product Management

Master your product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey today.

Type

Certificate
Start Date

December 31, 2024
Duration

6 Months

Duke Corporate Education

Ranked #2 Executive Education by Financial Times
Build Your Own Product Outcome Oriented Curriculum

Experts from

Introduction to Post Graduate Certificate in Product Management

Course Snapshot

Ranked #1
Custom Executive Education by Financial Times
3 Years
Unlimited Access to Content
10+
Case Studies

Alumni status from Duke Corporate Education
Ranked #1 in Custom Executive Education by Financial Times, 2023
Build Your Own Product (BYOP) as part of the program
Customize your learning journey with 2 track and 3 specialization options
Get 1:1 career guidance for career transition/promotion

Key Highlights in Post Graduate Certificate in Product Management

What is this course about?

Program Benefits

Key Highlights from Duke's Product Management Certification Online

200+ Hours of Learning
30+ Live Sessions as a part of our online Product Management Course
6+ Personalised Industry Sessions
Choose between the “Executive” and "Leader” tracks to achieve your career outcomes
Build Your Own Product (BYOP)
1:1 Mentorship Calls from Product Management experts
AI-Powered Profile Builder
3 Years Unlimited Content Access
1:1 High-Performance Career Coaching
Knowledge Application through ‘Product Teardown’
Generative AI Chat GPT sessions

Top Skills you'll Acquire:

Product Knowledge (Discovery, Strategy, Delivery, Optimization)
Product Sense
Problem-Solving
Product Leadership
Market Sizing
Growth Strategy
Go-to-Market Strategy
Structured Thinking
Stakeholder Management

Who Is This Program For?

Project Managers
Project Leads
Technical Managers
Software Developers
Marketing Professionals
Sales Professionals
UI-UX design
Analysts
Consultants
Entrepreneurs
BD Managers
Others who are interested in getting into the Product Management domain

Qualifications to enroll in online Product Management Certification

Applicants should have a Bachelor's Degree (Work experience is preferred but is not mandatory)

Student Support

A dedicated program coordinator
24/7 support to answer all your queries! intstudentsupport@upgrad.com
Centralised Whatsapp channels for queries

Programming Languages and Tools Covered

Product Management Certification

Earn valuable Credentials & Recognition

Complete the Duke Product Management Course syllabus successfully to obtain online Product Management Certification from Duke Corporate Education

Post Graduate Certificate in Product Management

Joint certificate from Duke Corporate Education and upGrad :

Duke CE , Ranked #1 in Custom Executive Education by the Financial Times
Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
Certificate easily shareable across LinkedIn, etc

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Explore Our Learning Platform

Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.

Explore Now

Product Management Course Instructors

Whom will you learn from?

12 Industry Experts
2 Instructor

Saketh Sabbineni

Product Manager at Google
Obsessed with customers and data-driven development, Saketh has years of experience in building products at scale

Obsessed with customers and data-driven development, Saketh has years of experience in building products at scale
Read More

LinkedIn Profile

Ankit Choudhary

Senior Product Manager - Indeed
Ankit helps businesses grow by leveraging data, mitigating risk and optimizing processes

Ankit helps businesses grow by leveraging data, mitigating risk and optimizing processes
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LinkedIn Profile

Rahul Mittal

Director- Tata Cliq
Rahul has 10+ years of experience in building multi-million user base for products. He also has expertise in personalization & recommendation engines-based products

Rahul has 10+ years of experience in building multi-million user base for products. He also has expertise in personalization & recommendation engines-based products
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LinkedIn Profile

Anthony Conta

Senior Product Designer
With 10+ years of design experience in entertainment, media, and education products, Anthony is a designer as well as a teacher

With 10+ years of design experience in entertainment, media, and education products, Anthony is a designer as well as a teacher
Read More

LinkedIn Profile

Anshumani Ruddra

Product Leader - Payments
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.

I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Read More

LinkedIn Profile

Gautham Krishnan

Product Leader
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.

Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Read More

LinkedIn Profile

Gaurav Joshi

Head of Design
Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.

Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Read More

LinkedIn Profile

Deepak Singh

Senior Director of Product Management
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.

Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
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LinkedIn Profile

Pratik Agarwal

Principal
Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.

Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Read More

LinkedIn Profile

Siddhartha Roy

Director, Product Manager
Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.

Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Read More

LinkedIn Profile

Mohan Ram

Go-To-Market Lead - APAC
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.

Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
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LinkedIn Profile

Ekta Kamdar

Senior Manager, Product Management
Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.

Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.
Read More

LinkedIn Profile

AJ Boelens

Duke CE Educator
AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.

AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
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LinkedIn Profile

John A Davis

Duke CE Educator
With over 34 years of experience, John is a professor, author, and speaker whose work focuses on helping leaders and organizations create value that benefits society.

With over 34 years of experience, John is a professor, author, and speaker whose work focuses on helping leaders and organizations create value that benefits society.
Read More

LinkedIn Profile

Syllabus

1. Core Program (4 Months)

Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions

200+ Hours of Learning

10+ Case Studies

30+ Live Sessions

11+ Tools and Softwares

Understanding the User and the Market

5 Weeks

Topics

Analyze the need of the business, market gaps and the key competitors of the product
Create and validate your hypothesis by performing effective user research
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
Identify the difference between product vision, mission and strategy
Identify the various stages of adoption for your product

Product Design and Prototyping

4 Weeks

Topics

Explain the fundamentals of UI-UX design
Evaluate different options, methods, and tools for rapid prototyping
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs

Product Development and Launch

4 Weeks

Topics

Deploy agile and scrum frameworks required to develop and launch a product
Create user stories and epics for the development of a product feature
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy

Product Growth and Analytics

4 Weeks

Topics

Identify the north star metric for a given product
Set product metrics using the AARRR framework to improve the customer journey
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis

DUKE Product Management Syllabus

2. Track Phase (1 month)

You get access to 1:1 mentorship calls with an industry expert and 6+ personalized industry sessions. You can select any one of the below two tracks.

2 Tracks

Executive Track

1 Month

Topics

Careers Landscape: Analyze the product management careers landscape and the roles and responsibilities to be a successful PM
Interview Practice: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills
- Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more asked in PM interviews
- Practice interview questions, give peer-to-peer mock interviews and develop a product mindset
- Get interview cheat sheet and access to 100+ sample interview questions

Leader Track

1 Month

Topics

Insight-Driven Decision Making: Develop the ability to make strategic decisions based on insightful analysis of data
Iterative Product Development: Master iterative approaches to product development, prioritizing user feedback and continuous improvement
Effective Storytelling and Culture Building: Learn to communicate compellingly and foster a positive, innovative team culture
Career Advancement and Leadership: Gain strategies for personal brand development, networking, and establishing yourself as a thought leader in product management

SPECIALISATIONS

3. Specializations (1 month)

Select the specialization(s) that aligns with your interests and career goals.

3 Specialisations

Growth Product Management

4 Weeks

Topics

Driving User Retention & Engagement Growth
Activation & Resurrection
Growth Strategies
Strategies to Drive Acquisition & Referral Growth
Monetisation Strategies
Experimentation Techniques

AI Product Management

4 Weeks

Topics

AI Paradigms
AI-ML Strategy
Data Foundations
Data Architecture
Generative AI for PMs

Technical Product Management

4 Weeks

Topics

Product Architecture
System Design
Working with Developers
Technical Leadership

Learner Support and Services

How will upGrad support you?

Access the various career development support services offered by
upGrad to help you achieve your professional goals.

Career Services
Doubt Resolution
Networking

Career Services

Industry Mentors

Receive unparalleled guidance from industry mentors, teaching assistants and graders.
Receive one-on- one feedback on submissions and personalised feedbacks on improvement

Student Support Team

Student Support available all day for your convenience (24*7)
For urgent queries, use the Call Back option on the platform

Doubt Resolution

Q&A Forum

Timely doubt resolution by Industry experts and peers
100% Expert-verified responses to ensure quality learning

Expert Feedback

Personalised expert feedback on assignments and projects.
Regular live sessions by experts to clarify concept related doubts.

Networking

Industry Networking

Live sessions by experts on various industry topics.
One-on-one discussion and feedback sessions with industry mentors

Career Impact

Learn more about successful career transitions in this program

Personalised Industry Session

Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching

Learn More

Career Mentorship Sessions (1:1)

Get personalised career landscaping from experts to chart out best opportunities

Learn More

Class Profile

Who've enrolled for this course?

The program is designed for people from various sectors. The variety of students enriches class discussions and
interactions.

By Industry

Information Technology and Services

51%

Banking and Financial Services

Marketing and Advertising

Retail

Others

33%

By Work Experience

Fresher 7%

0-2 Years 3%

2-5 Years 23%

5-8 Years 24%

8+ Years 43%

By Highest Qualification

Graduation

58%

Post Graduation

39%

Others

By Degree Type

B.E./ B.Tech 47%

M.B.A. 17%

B.Sc 5%

M.Sc 3%

Others 28%

By Age

34+

31%

30-34

26%

26-30

30%

22-26

12%

Others

By Gender

Male 64%

Female 34%

Projects

Learn by Doing

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

10+ Case Studies

Zivame Omnichannel Experience

Learn to analyse the environment, conduct user research across online and offline retail shoppers, understand how to suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand

Know More

Goibibo Microstays

Learn how to establish the target market for hourly booking of hotels, user needs, growth opportunities, and how to build a Minimum Viable Product (MVP) and identify relevant success metrics

Know More

Growth Hacking Strategies for Freecharge

Understand how to increase the number of recharges for Freecharge by improving the growth hack funnel and how to propose retention, referral and revenue growth hacking strategies to achieve business goals

Know More

Conduct Competitor Analysis for a Healthcare Product

Learn how to analyse of key competitors of a healthcare product

Know More

Design a Wireframe for HealthieMe

Learn how to design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness

Know More

Create User Stories and Epics for an OTT Platform

Understand how to create a product backlog and how to figure out epics and user stories for a feature for an OTT platform

Know More

Prioritisation for a Cab-Sharing App

Learn to prioritise tasks and feature updates for a cab-sharing app’s operations

Know More

Product Management Course Eligibility

How to apply for Product Management Certification Program Program?

There are 3 simple steps in the Admission Process which is detailed below:

Eligibility

The Applicant should have a Graduation Degree.

Complete Your Application

Submit your application for the Product Management Certification online

Read More

Get Shortlisted & Receive Offer Letter

Receive the offer letter from our online Product Management Course

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Block your Seat & Begin Learning

To block your seat in our Product Management Program, pay the block amount

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Refer someone you know and receive cash reimbursements of up to
!*

*More details under the referral policy under Support Section

Start Referring *T&C Click Here

Frequently Asked Questions

Time Commitment

1. What is the time commitment expected for this program?

Devoting 8-10 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.

1. Is there any certification granted at the end of the Post Graduate Certificate in Product Management?

Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.

1. Is there any minimum educational qualification required to take this Duke's Post Graduate Certificate in Product Management?

The Applicant should have a Graduation Degree.

1. Is there any deferral or refund policy for this program?

Refund Policy:

1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.

2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.

3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.

Refund Policy:

2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.

upGrad Learner Support

Available from 9 AM to 8 PM GMT (Monday - Friday).

Phone Number

+44 74 4193 6004

Email Address

info.emea@upgrad.com

*All telephone calls will be recorded for training and quality purposes.
*If we are unavailable to attend to your call, it is deemed that we have your consent to contact you on purpose.

Disclaimer

upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.

Post Graduate Certificate in Product Management

Experts from

Introduction to Post Graduate Certificate in Product Management

What is this course about?

Key Highlights from Duke's Product Management Certification Online

Top Skills you'll Acquire:

Who Is This Program For?

Qualifications to enroll in online Product Management Certification

Student Support

Programming Languages and Tools Covered

Earn valuable Credentials & Recognition

Post Graduate Certificate in Product Management

Explore Our Learning Platform

Product Management Course Instructors

Saketh Sabbineni

Ankit Choudhary

Rahul Mittal

Anthony Conta

Anshumani Ruddra

Gautham Krishnan

Gaurav Joshi

Deepak Singh

Pratik Agarwal

Siddhartha Roy

Mohan Ram

Ekta Kamdar

AJ Boelens

John A Davis

1. Core Program (4 Months)

Understanding the User and the Market

Topics

Product Design and Prototyping

Topics

Product Development and Launch

Topics

Product Growth and Analytics

Topics

2. Track Phase (1 month)

Executive Track

Topics

Leader Track

Topics

3. Specializations (1 month)

Growth Product Management

Topics

AI Product Management

Topics

Technical Product Management

Topics

Learner Support and Services

Career Services

Doubt Resolution

Networking

Industry Mentors

Student Support Team

Q&A Forum

Expert Feedback

Industry Networking

Career Impact

Personalised Industry Session

Career Mentorship Sessions (1:1)

Class Profile

By Industry

By Work Experience

By Highest Qualification

By Degree Type

By Age

By Gender

upGrad's Alumni Work At

Learn by Doing

Zivame Omnichannel Experience

Goibibo Microstays

Growth Hacking Strategies for Freecharge

Conduct Competitor Analysis for a Healthcare Product

Design a Wireframe for HealthieMe

Create User Stories and Epics for an OTT Platform

Prioritisation for a Cab-Sharing App

Program Fees: USD 3,175

How to apply for Product Management Certification Program Program?

The Applicant should have a Graduation Degree.

Refer someone you know and receive cash reimbursements of up to
!*