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In the surging age of digitization, every customer is turning towards e-commerce platforms when it comes to shopping. If we are to give you a rough estimation, over 90% of folks all over the World have shifted to online shopping. 

So, companies have been coming up with digital marketing tactics that are effective in attracting a wider and better audience. Given this, professionals with in-demand skills in digital marketing agencies are highly valued and are actively being recruited by companies. 

If you are an aspirant who is looking to master the art of digital marketing, you would be pleased to know that the students have the amazing opportunity to get hands-on learning and experience in the P.G. programs of digital marketing courses in Singapore. 

Here are some of the types of digital marketing courses in Singapore to upskill yourself:

The Lion City is known to have a reputation for academic excellence not only in Asia but all over the World. The country's education system is considered to be world-class, and it boasts academic talent that is both competitive and highly advanced. Here are some of the benefits of taking a course in Singapore:

• Extensive educational opportunities: Not surprisingly, this country attracts a large number of internationally recognized intellectuals and academics who come to study and teach here. No matter where the students are from, their time spent studying in Singapore will sharpen their skills, empower them, and fearlessly broaden their perspectives. 
• Diversity in cultures: Since Singapore is a multicultural society, people here are respectful of different cultures, religions, and races. The diversity of this country has allowed many international students from across the World to come study in Singapore. The multi-ethnic and technological advancement mix of Singapore is a dream for many students in terms of a study environment.
• High-quality life: From superior geographical location to efficient city planning, everything about this city boasts a high quality of life. The country also embraces rich architecture, history, art culture, festivities, leisure activities, and much more. Taking a course in Singapore will grant you the perfect unwind in addition to giving you deep knowledge of subjects.

According to many reports, 78% of the businesses in Singapore, which is a business hub for the region, either employ marketers to assist with their digital campaigns or have a team dedicated to digital marketing. 

There are a number of job portals that are operating in Singapore and around the region that offer digital marketers around three to ten thousand jobs at different locations, with higher packages offered to individuals with exposure and experience of the marketing trends within Singapore. 

In addition to offering amazing salary packages, these jobs also carry amazing benefits and remuneration, which makes digital marketing professionals very valuable. There are many part-time digital marketing jobs in Singapore.

Let us take a look at the pillars of digital marketing courses in Singapore and the subjects that are covered in these courses.

Core Curriculum in Diploma/Certificate Programs

Digital marketing is known as marketing in the modern era. As the World starts to move on from traditional ways to modern and digital methodologies, digital marketing comes into play with its key role. It was only a while ago when businesses still relied heavily on conventional marketing strategies to promote their business.

Globally, businesses are now digitally driven. There are currently several varieties of digital marketing courses available, each with a unique curriculum and a concentration on an important aspect of the field. That being said, all digital marketing certification and diploma programs customize the curriculum to include instruction in search engine optimization, content marketing, digital strategy, pay-per-click, measurement & analytics, and social media marketing.  

Digital strategy

Digital strategy is something that is used to enhance a business's performance, even if it means creating a whole new product or reimagining the current procedures. It basically specifies the direction that an organization will take to develop new competitive benefits with technology as well as the strategies it will use to achieve the changes.

Social media marketing

Social media marketing is a sort of internet marketing that utilizes social media applications as a marketing tool. These social media platforms allow the brands to connect with their audience to increase sales, build a community of followers to share and engage with content, develop a brand, and drive traffic to the website. 

Search engine optimization

Also known as SEO, it is the most cost-effective way to drive traffic to your website. Search engine optimization is basically a bunch of content and technical practices that are aimed at aligning a page of a website with the ranking algorithm of the search engine so it can be easily crawled, surfaced, and indexed in the SERP for relevant queries. 

Pay-per-click

P.P.C. advertising works by enabling advertisers to bid on certain phrases and keywords that they wish their ads to showcase in search engine results. In the circumstances when a user searches for one of those keywords or phrases, the advertiser will appear on the top search results. Then, the advertiser will be charged a fee every time a user clicks on their ad.   

Content marketing

The term content marketing basically refers to a marketing procedure that includes sharing and building content online that not only promotes a brand but is also designed to encourage the audience to visit a brand's website. Brand awareness is enhanced by utilizing storytelling and sharing information.

Measurement and analytics

It is basically a practice of measuring, analyzing, and managing marketing performance in order to enhance its effectiveness and improve R.O.I. (Return on investments).

Before you go and ask, ‘what is orm in digital marketing?’ or ‘what is sem in digital marketing?’, it is essential you take a good look at the overview of different programs. In the Lion City, there are many institutions that offer best-in-class digital marketing courses.

Along with a great study environment, these well-equipped digital marketing courses are set to build up a student from the ground up. Here are some of the big institutions in Singapore that offer the best digital marketing courses:

IIM Skills

Overview of the program

• IIM Skills offers students one of the best digital marketing courses that is not only industry-relevant but also job-oriented. 
• The management has ensured that the curriculum is easy for everyone to understand. 
• All that is needed from you is the willingness to learn the essential components of digital marketing and apply them in practical life. 

Faculty and expertise

The mentors and the professors grant you promising strategies and tips to develop winning campaigns in the online space. The experts here are highly qualified, and they are active digital marketers with knowledge of current trends and best practices. 

Admission requirements

The course fee is around SGD 588.66 + Taxes, and you do not require any sort of prerequisite. However, having the base knowledge will always help you to learn better.

Alumni network and industry connections

From Zee News, The Statement to India Today, the institute has built many strong connections over the years.

Equinet Academy

Overview of the program

• The academy is known for conducting one of the most famous courses in Singapore. 
• The course is accredited by the Singapore Workforce Skills Qualification.

Faculty and expertise

There are years of experience within the faculty in the digital domain developing quality campaigns for the brands. The expertise i in the hands of Dylan Sun, an SEO trainer. He is also the founder and director of the Equinet Academy. 

Zhong Li's expertise as an advisor and trainer is discussed throughout the campus. His experience in digital marketing and sales from his past roles is unmatched by any other professional. The leadership of Kelvin Koo as a digital marketing consultant and trainer is one of the cornerstones of the faculty. Over the years, his contributions have garnered various digital effectiveness awards.

Admission requirements

This digital marketing course is ideal for every beginner who is embarking on a new journey into digital marketing. Coming in at only S$584.10, this course also does not require any kind of prerequisite. At the end of the course, you will be able to evaluate the vital digital marketing metrics to assess the performance of digital marketing campaigns. While there are no prerequisites for the course, prior knowledge of the basics will help the aspirants to clarify different aspects of the course.

Alumni network and industry connections

The course offers a practical curriculum and relevant information regarding the current industry trends to help build the students from the ground up.

National University of Singapore

Overview of the program

• It is a pioneer institute that is known to many people within the country and internationally. The National University of Singapore offers one of the best-in-class digital marketing courses in the country. 
• From social media analytics to digital marketing online content creation, the curriculum of this program is in-depth. If you are looking to get a Masters in digital marketing, this is the course for you.

Faculty and expertise

The courses come with a 360-degree understanding of different concepts, and the professors are experts in the fields who guide the students through the different milestones of the digital marketing program. From director Lee Leonard to associate professor Kum Doreen, when we talk about the faculty and expertise of NUT, high caliber is present in every professional who assists the students pursuing the courses.

Admission requirements

The total fee for international students is S$ 14338, and for students in Singapore, it is S$ 8346. In terms of prerequisites, the course generally presumes a base level of comfort with Microsoft Excel. The participants of the course should at least be able to import the data and sort it out. All the analysis in this course will be done in Microsoft Excel.

Alumni network and industry connections

Since its inception back in 1981, the university has given the world some of the best digital marketers. Most of the alumni have emerged as successful marketers, social media strategists, keyword specialists, and content marketers. They have got placements in some of the top MNCs across the globe and have been accelerating several organizations to unprecedented heights. 

You need to carefully consider what skills you need for the digital marketing course you are looking to enroll in. It is the era of digital marketing, and its popularity is on the rise. There are many countries in the World that are embracing the prominence of digital marketing. 

And it is no different with Singapore. Home to many well-known institutions and universities, there are many courses to choose from. However, with these four tips below, you will be free of any confusion and be able to select the right digital marketing course for you.

Deciding between certificate, diploma, undergraduate, and graduate programs

It goes without saying that there are many options in terms of digital marketing courses in Singapore, and there are many advantages of digital marketing. The Lion City is home to many popular universities. And each of these popular universities comes with many options. 

You can select whether you wish to go for a digital marketing certification course or a digital marketing diploma. These courses vary from one another and are tailored differently. There are so many graduate and undergraduate programs from which the students may choose.

Full-time vs. part-time study options

You can filter your selection by the amount of time you can allot to the best digital marketing certification. It is understandable that not every aspirant can allot the same amount of time to the courses. The good news is that in addition to many full-time courses, there are many part-time courses in the program. Therefore, you may simply opt to look for part-time courses to narrow down the search results and find the relevant courses that match your suitability.

Evaluating costs and expected return on investment

In addition to these, it is on you to carefully consider checking out the curriculum of these courses and the digital marketing cost in Singapore. You need to weigh the price and what things you will be getting within the pricing. The key here is to make sure that the investment you are making is worth it. Once you do that with multiple courses, you will be able to see which one gives you the most return on investment. 

Aligning courses with career goals and interests (social media, analytics, S.E.M., etc.)

Last but certainly not least, consider having a good look at the digital marketing course brochure. You need to ensure that the lessons you will be getting and the tools you will be utilizing can help you in your future aspirations.

Here are some of the responsibilities and roles of a professional after a digital marketing online master program:

Developing data-driven digital strategies

Strategies that are tried and true and give you the best results are a must in digital marketing. The primary role of digital marketing is to build or develop working strategies that are backed by data. How much a digital marketer earns depends on how good they are with their campaign strategy.

Managing different channels - SEO, social media, P.P.C., email, content

Wondering how to be a digital marketing specialist? This will certainly help you! If anything, a digital marketer needs to be efficient with multi-tasking. From managing social media to drafting out personalized emails, an ideal digital marker needs to be efficient enough to tackle all the essential tasks.

Running targeted campaigns and measuring performance

From managing multiple channels to taking authority and running targeted campaigns, a digital marketer has many crucial responsibilities in the field. The professionals are required to evaluate performance and run campaigns constantly. If you are wondering how to become a digital marketing expert, this will certainly help you.

Generating leads and supporting sales teams

In addition to all these, digital marketers are also required to generate quality leads from time to time and assist the sales team as well.

Here are some of the best digital marketing certifications in Singapore

MICA | Advanced Certificate in Digital Marketing and Communication

Professionals in sales, brand and communication management, entrepreneurship, traditional marketers, and recent graduates can all pursue a variety of career paths with this course. To enroll in this course, all you need is a bachelor's degree. 

Google Analytics Individual Qualification

Google Data Analytics is the foundation of many contemporary e-commerce companies and digital marketing operations. If you're prepared to begin considering a career in data analysis, the Google Data Analytics Professional Certificate can help you develop marketable skills in less than six months.

Facebook Blueprint Certification

This course is intended for individuals who want to launch an Internet business. This subject includes the customer journey, target audience identification, and goal-setting techniques.

HubSpot Inbound Marketing Certification

Learn about the effectiveness of inbound marketing, a customer-focused strategy that draws in and establishes a connection with your potential clients by attending to their needs and producing worthwhile experiences. You will discover how to map out your buyer's journey and use HubSpot tools to establish precise buyer profiles in order to produce content that inspires action through interactive lessons. 

SEMrush SEO Toolkit Certification

Watch the free video lectures in this course to obtain advice from seasoned SEO professionals on how to improve your website's search engine optimization using Semrush tools.

Digital marketing managers and professionals can get an average income of up to 69,858 dollars, with a minimum salary of 21,000 dollars and a maximum compensation rate of 115,000 dollars, according to employment portals such as PayScale, Glass Door, and Equine Academy. 

At hourly rates, that works out to 54 dollars per hour plus a bonus of about 9,826 dollars and an optional profit-sharing of about 4,500 dollars. The salary is also based on a number of variables, including the nature of the work, experience, education, and other talents like social media marketing or SEO management.

The remuneration of a digital marketer depends on quite a few factors. Certifications, expertise in using technical tools, and the candidate's experience are some of the essential aspects affecting the salary scale. 

Here is a more detailed idea of the compensation structure after a digital marketing course in Singapore:

What are the benefits of taking a digital marketing course in Singapore versus another country?

The Lion City is well-known throughout Asia and the rest of the World for its outstanding academic standing. The nation's intellectual talent is highly advanced and competitive, and its education system is regarded as one of the best in the World. Not surprisingly, this nation attracts a large number of internationally recognized intellectuals and academics who come to study and teach here. No matter where the students are from, the time they spend studying in Singapore will sharpen their skills and broaden their horizons while also developing their potential.

How much do digital marketing courses in Singapore typically cost for international students?

Based on the course and institution you are choosing, the fees may vary from SGD 10368 to SGD 28,000

What is the difference between a diploma, bachelor's degree, and certificate program in digital marketing? Which degree is best for my career goals?

There aren't any notable differences. Nonetheless, certificate programs are much shorter than college courses, taking two to four months to finish. These are intensive classes with a narrow focus on topics related to digital marketing. Additionally, certificate programs are far less expensive than four years of college.

What kind of curriculum can I expect in a digital marketing diploma or certificate program in Singapore?

Aspects of digital marketing that you may anticipate include content planning, paid advertising, social media, mobile marketing, SEO, S.E.M., behavioral marketing, website development, and analytics. Numerous electives, including blogging, affiliate marketing, B2B marketing, and more, are also available for this degree.

Can I work part-time while completing short-term certificate programs or diploma courses in digital marketing in Singapore?

If you are someone who can juggle your studies and work together, then you certainly may work part-time while you are pursuing the certification programs in digital marketing.