Developing a Branded Content Show

In this video you'll learn how to develop a branded content show with a celebrity, the important factors to keep in mind and how can brands integrate their content into a show. 

As you learned, if any brands wants to develop a long format content IP with a celebrity, the brand needs to clearly identify the problems and the goals that will be achieved through a long format show with a celebrity.

The Brand should have full information on:

• Brand or Business Problem They are trying to solve

•  Cultural Understanding of the target market 

•  Media Channel preferences of the Target Audience 

•  Right Partnerships for creation of content – A production house and so on

• Right Partnership for dissemination of content 

What is Brand Collateral? 

It is the collection of media used to promote a brand and assist product or service sales and marketing. You can promote your brand on the sets of the show using various props, aston bands etc. with contextual messaging. 

What is Brand Ethos? 

Brand ethos is what a brand stands for. Knowing your brand ethos brings authenticity and legitimacy to your brand. You can include the brand ethos in the name of the show, format or segment of the show.
 

In the next video, Rajeev will walk you through  various factors to keep in mind while choosing a celebrity, how to approach a celebrity keeping your messaging aligned with them and a few successful celebrity partnership examples. 

In the next segment, Rajeev will take you through one of the successful branded campaign he worked on with Mcdowell's No 1.