From health apps providing us personalized fitness routines to booking tickets of our favorite movies online, from an e-commerce store forecasting their revenue to big accounting firms doing fraud detection, business analytics is time and again used in various industries, serving different purposes.
In the recent times, business analytics has become pervasive across functions, domains, and organizations. Its significance has surpassed many disciplines, making it a popular field for professionals today. From social media to finance, from eCommerce to healthcare, from government authorized to private sector organizations, you can find the function of Business Analytics. It offers a varied choice of career paths for all aspirants.
Business Analytics courses are open for all students from freshers to undergraduate students, and postgraduate students. The field is equally lucrative and beneficial for working professionals who want to upskill or are looking for a new career line for themselves.
This course is also desirable for self-employed, entrepreneurs, business owners, and startup aspirants who want to implement data analytics in their businesses.
A certification in Business analytics is suitable for fields like finance, marketing, sales, operations, research, and data science, human resources among many others. In other words, working professionals from all domains can learn Business Analytics, and implement them accordingly.
Roles in the IT industry have time and again continued to evolve rapidly, with Business Analytics/ IT Business Analyst being no exception either. IT professionals are also expected to have a better understanding of analytics, to understand the data better.
With the growing necessity of business decisions becoming data-driven, analytics is now becoming a significant skill to run a successful business that understands its market. Whether you specialize in finance, operations, research or sales, learning Business Analytics would help you analyze the in-hand market data into a thorough report, to be able to make reasonable decisions for your business.
Most job descriptions for IT consultants, business analysts, etc today list Business Analytics as their “must-have” skill, making a business analytics degree worthwhile for students and working professionals.
There is no age limit for kickstarting your journey as a Business Analytics professional. You can either start immediately after high school/Grade 12 or after college/ undergraduate degree. You also have the freedom to accumulate a few years’ of work experience before enrolling into the course.
Business Analytics is offered as a specialization course in Bachelor of Business Administration/BBA and MBA/Master of Business Administration. Apart from these many institutions in India also offer part-time certificate and diploma courses.
Professionals irrespective of their field, sector, domain, or years of experience are nowadays opt for a certification course in Business Analytics to increase their pay, and to value add in their respective fields. It assists the working professionals to stay abreast with the ever-evolving trends and technologies. It can help them in changing their career and growth trajectory massively. In addition to the aforementioned, a degree/certification in business analytics can make them stand out amidst a cutthroat competitive market landscape.
Pursuing a business analytics course depends subjectively on various factors like career aspirations, nationality, age, education background, work experience, etc.
Business analytics is also a specialization course in bachelor of business administration/BBA and MBA/Master of Business Administration. Top institutions also offering PGDM / Post Graduate Diploma in Management. Apart from these many institutions in India also offer Certificate and Diploma courses.
Besides, aspirants can also pursue Business Analytics online courses on platforms like upGrad.
In many colleges across India, business analytics is also offered as a subject in various bachelor courses, the duration of which will depend on various factors such as the country, the level, the degree specialization, the university, etc.
The time taken to complete a Bachelor’s degree is usually three to four years. As far as an engineering degree is concerned, it could even take up to four to five years, if you plan on taking Business Analytics as a subject/major/minor.
A Master's degree or a PGDM/Post Graduate Diploma in Management typically can last from one to two years. Business Analytics could also be learned and is also available as a doctorate subject/Ph.D., the duration of which will entirely depend upon the college/ university and the topic of the thesis.
A part-time business analytics course is an appropriate course of action for working professionals who are wanting to balance their job/work and studies/skills altogether.
The part-time graduation degree takes longer than the full-time course as the credits and syllabus need to be spread over a longer span of time. Having said that, if you are looking for a Diploma or a PGDM course, then you can even complete the course within 10-12 months/1 Year on average, without putting your job/ profession or income on hold.
The part-time course are mainly preferred by students because they are offered to freedom to access all the study material, classes and lectures online.
While a few institutions require students to visit the college or study centers to sit for exams or submit projects, there are many institutes in India that provide the online option to their students.
The one-year Business Analytics course is an online certification with a total of 180 credits.
The one-year program is broken down into two semesters with live classes and a number of assignments. At the end of the year, a live assignment/ capstone project is provided to assess the learning progress of the students.
One Year Business Analytics Course is rightly suited for those who are financially bound or do not have the time-bandwidth to pursue a full-time course.
The admission process for the Business Analytics course depends on various factors like the duration, the number of students, the education background of the candidate, mode of learning, and the entrance exam score. The level of certification, be it undergraduate and postgraduate also determines the admission procedure.
Besides the curiosity to learn, there are many qualities and skills that are required in a Business Analytics aspirant, such as interpersonal skills, leader like quality, understanding of processes and more.
Following are the the necessary skills needed to enrol for a Business Analytics course.
Critical Thinking
Analytical and Problem-solving Skills
Mathematical aptitude / 10+2 level / at least up to Math Grade 12 is desirable
Business Acumen / Domain knowledge
Communication and interpersonal Skills
Aspiring Business Analytics students must fulfill the following eligibility criteria to pursue the program:
The admission procedure for Business Analytics Courses may vary from college to college. The dates for examinations and interviews are also determined by universities respectively.
There are various factors are must be considered before enrolling a student into the course, including the candidate’s aggregate percentage in grade 12 and graduation, the education board, age, and more.
Business Analytics Courses are available for students at the undergraduate, and postgraduate level. Additionally, working professionals can apply for the Post Graduate Diploma course as well.
There are very few Universities in India that offer Business Analytics courses at an Undergraduate level.
However, for those universities, the UGAT (Undergraduate Aptitude Test conducted by All India Management Association) is one of the most popular entrance examinations for an Undergraduate program including that of a bachelor's in Business Analytics Degree. This is conducted at National Level to test the aptitude and knowledge of students in subjects across Mathematics, English, logical reasoning, and data interpretation.
Eg- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai offers one of the best courses in Business Analytics at an Undergrad level in India.
The master’s or postgraduate course also requires students to sit for entrance examinations. Here, there is another prerequisite for the student to be eligible. The student must have at least a 50% aggregate score in their Bachelor’s degree, however, the exact cutoff may vary as per the University.
The eligibility criteria for the Business Analytics courses are pretty similar to those for an MBA. Candidates must complete their undergraduate degree from a recognized Indian university under any specialization, be it in Business, Engineering, or even B.Sc. for that matter.
While work experience is always an add-on the candidate’s application, but a few universities even have this as a compulsory prerequisite.
Some universities consider more than one entrance exam while others consider a single entrance exam (CAT / Common Admission Test is the most popular sought-after). These entrance exams test the students’ ability to deal with verbal, quantitative, integrated reasoning, critical reasoning, and data interpretation.
Common Admission Test (CAT) is one of the top entrance exams in India conducted for not only Business Analytics but also for MBA ( Master’s in Business Administration) and PG (Post Graduate) courses. It is a national-level examination conducted to select students for the top private and government colleges in India at the postgraduate level.
The 3 hour exam is divided into three sections:
Verbal Ability and Reading Comprehension (VARC)
Data Interpretation and Logical Reasoning (DILR), and
Quantitative Ability (QA).
The Registration date for taking the NMAT exam would somewhere be between the slot of September- November 2022.
Xavier’s Aptitude Test (XAT) is a national level examination attempted annually by thousands of students for admission in the Post Graduate colleges in India. A total of 163 colleges in India participate in the XAT counseling process.
Symbiosis National Aptitude Online Test is another national-level entrance examination conducted by Symbiosis University which is considered one of the top universities for Business Analytics programs.
The entrance exam is held online for three days and candidates are given two attempts. The best of the two scores are considered for SIU admission.
Adding to the list of national level entrance exams, IIFT is conducted by the Indian Institute of Foreign Trade for various specializations including Business Analytics.
The registration and exam schedule for IIFT is usually announced annually in the first week of September. IIFT entrance exam is conducted in various test centres, across the country.
Entrance exams are an important candidate screening process for many universities, especially for Business Analytics programs. They test the caliber and analytical capabilities of their candidates with the help of questions based on language, mathematics, and reasoning.
That said, earlier in September 2021, AICTE issued a circular to all the PGDM/MBA colleges in India, allowing direct admission in case their respective entrance exams could not be
conducted due to the pandemic.
Alternatively, many institutions and colleges in India also offer direct admissions through Management Quota or Institute level quota seats.
However, it must be noted that the field of Business Analytics is interdisciplinary and hence, universities and colleges across the country have their own requirements when it comes to admissions.
Business Analytics Course Subjects
A. Following are some of the most common subject patterns across the Business Analytics (PG/MBA) courses:
Semester 1
|
Semester 2
|
Semester 3
|
Semester 4
|
Python
Descriptive Statistics
Prelim Stats Concepts
Exploratory Data Analysis
Statistical Inferencing
ANOVA and Sampling Time Series
PCA
K-Means
Neural Networks
Optimization
Simulation
Applications of Business Analysis Part I
Applications of Business Analysis Part II
Descriptive Analytics (which showcases what has already happened)
Diagnostic Analytics ( which focuses on the current events and trends)
Predictive Analytics (which shows what might and could happen in future)
Prescriptive Analytics (what should happen ideally in future).
Analytics are usually implemented in stages and are interrelated with each other. Arguably, no one type of Analytics is better than the other. Each holds its individualistic importance and power.
Let’s delve deeper into the 4 different analytics.
Descriptive Analytics is a field of specialization that requires Business Intelligence to understand what happened in the past with the help of existing data. It is a useful specialization to spot trends and patterns.
For instance: Annual Reports, Sales Reports, etc are the perfect examples that include Descriptive Analytics.
This Analytics focuses on both the past as well as the current data to understand the factors that are influencing the trends. It answers the questions, such as what happened, how and why.
For instance: Accounting firms are avid users of predictive analytics since it helps them detect discrepancies and frauds, while businesses use predictive analytics to predict future fads, and latest trends.
Prescriptive Analytics essentially deals with the recommendations/ suggestions side of things by analyzing the data. It tends to suggest all the favorable and prospective outcomes as per the specified course of action.
For instance, Google Maps uses Prescriptive Analytics to figure out the best possible route, both with the least traffic as well as the shortest distance. There are other technologies that go behind delivering you to your destination seamlessly, but Prescriptive Analytics is one of the most important concepts that go behind the functionality of Google Maps.
“Information is the oil of the 21st century and analytics is the combustion engine,” says Peter Sondergaard, Senior Vice President of Gartner, a globally leading research and consulting firm.
According to a report, India's analytics function earned consolidated revenues of US$35.9 billion, which is a 19.5% growth in revenue over the previous year. With such a promising business outlook, you can shape your career the way you always wanted.
The Business Analytics Market was valued at USD 67.92 billion in 2020 and is expected to reach USD 103.65 billion by 2026 and work at a CAGR of 7.3% over the forecast period (2021-2026).
There is no aspect of our lives that is untouched by Analytics. The demand for skilled business analytics professionals is increasing with the ever-expanding businesses, and sprouting of latest technologies and trends. It won’t be surprising to witness the powerful potential and growth of Business Analytics in the years to come.
Business Analytics is offered as a specialization course in Bachelor of Business Administration/BBA and MBA/Master of Business Administration. Apart from these many institutions offer Certificate and Diploma courses. Aspirants can also pursue Business Analytics online courses on various platforms like Udemy, Alison, Coursera, Edx, etc.
here are over 450 Colleges/ Institutions offering different levels and types of Business Analytics courses in India. IIMs, Indian Statistical Institute, XLRI, and NMIMS are some of the best and top colleges in this domain. The average fee for these Business Analytics courses ranges from somewhere between INR 50,000 - 24,00,000.
ursuing a Business Analytics course guides working professionals to stay abreast with the ever-evolving trends and technologies. It also helps them in changing their career and growth trajectory by opening their avenues to new opportunities and job roles.
Business Analytics online courses are also offered by Ed-tech platforms like UpGrad for free or a reasonable amount. Online courses are the best way to equip yourself with the fundamentals of Business Analytics.
Business Analytics is steadily becoming a popular course in India. Many youngsters opt for Business Analytics to explore a new career line or to equip themselves better after accumulating some work experience in related fields.
The best part of pursuing Business Analaytics is that it allows the students to work with experienced professionals.
If you’re planning on taking a leap towards Business Analytics in India, you should check out the following cities.
Mumbai is a city of dreams for one and for all, including that of Business Analytics aspirants out there. Many industries thrive in the city, Following are a few top-notch universities you could take a look at:
Delhi - India’s Capital Territory and a metropolitan corporate hub is home to various prestigious government colleges and universities. Some of the top colleges and universities are as follows -
Kolkata - known for its grand colonial architecture, art galleries, and cultural festivals is also one of the Top 10 Tech cities in India, It’s not surprising to witness one of the best Universities and Colleges in Kolkata;
ISI Kolkata - Indian Statistical Institute, Kolkata
IIM Calcutta - Indian Institute of Management Calcutta
IMI Kolkata - International Management Institute Kolkata
BIBS Kolkata - Bengal Institute of Business Studies
IISWBM Kolkata - Indian Institute of Social Welfare and Business Management
Techno India University, Kolkata
Bangalore - also known as the Silicon Valley of India, is a multi-diverse city with folks from all walks of life. It is a home to many startups, unicorns and tech giants. Apparently, it is not surprising to witness the best institutions and colleges in this tech-city.
Indian Institute Of Management–Bangalore (IIM–Bangalore)
Christ (Deemed to be University) Deemed university in Bengaluru, Karnataka
Global Institute of Business Studies; GIBS Business School, Bangalore Campus
Xavier Institute of Management and Entrepreneurship, Bangalore
Symbiosis Institute of Business Management, Bengaluru
Pune - the second major IT hub of India is a paradise for youth, youngsters and working professionals. Weather and good samaritans are cherry to the cake of the city.
Pune is also regarded as an education hub, following are some of the best institutions and colleges you would want to check out if you want to learn Business Analytics here.
Keeping the chicken biryani and densely rich Mughal culture aside, Hyderabad is also famous for being a Cyberabad owing to the Analytics and IT Hub it stores within.
Some of the top-notch universities and colleges you would want to check out is:
NMIMS Hyderabad - Narsee Monjee Institute of Management Studies
SMS Hyderabad - School of Management Studies University of Hyderabad
SSIM Hyderabad - Siva Sivani Institute of Management
Vishwa Vishwani Institute of Systems and Management, Hyderabad
Woxsen University, Hyderabad
Malla Reddy University, Hyderabad
Ahmedabad is an industrial and economic hub, and is considered to be the third best city in the country to live in. The urban development and quality of amenities is getting better with each passing day. Some of the top colleges and universities in Business Analytics that you might want to pursue in Ahmedabad are:
IIM Ahmedabad - Indian Institute of Management
Center for Management Studies and Research, Ganpat University, Mehsana
Graduate School of Management Studies, Gujarat Technological University, Ahmedabad
Mudra Institute of Communication, Ahmedabad, MICA Ahmedabad
Adani Institute of Digital Technology Management
Silver Oak University Ahmedabad
There are many reasons behind students wanted to pursue education abroad. The quality of life, education infrastructure, exciting career opportunities, a global network, and an unparalleled learning experience is alluring to many.
Business Analytics Courses from countries like Canada, USA, UK, Australia, Ireland, etc are the most sought after. While Indian universities are known for their thorough curriculum, foreign universities offer more flexibility to students in choosing the subjects, syllabus variations, and curation of the courses as per their interests and specialization requirements.
Canada tops the list of the most preferred location for international students, after all, it offers a multi-diverse global network and exceptional career prospects. Students have a choice between short-term certificates, PG Diplomas, and Master in Business Analytics in Canada from the top ranking universities like Seneca College, HEC Montreal, York University, McMaster University, and Centennial College, and many more.
Although the tuition fee depends upon many factors like university brand, and scholarships availed, among many others, the average cost of studying Business Analytics in Canada is around INR 6- 32 Lakhs.
The United States of America is a hub of the technological hotspot of Silicon Valley. The ever booming economy has attracted students all across the globe, with India not being the exception either.
MIT (Massachusetts Institute of Technology Cambridge), the University of Texas at Austin, Purdue University, UCLA (University of California, Los Angeles), and Michigan State are the most popular institutions offering education in Business Analytics.
The tuition fee of any American university for business analytics is between 10-60 Lacs, or more depending on the university.
United Kingdom - the hub for an undisputed reputation for academic and creative excellence offers Business Analytics courses in the world-renowned Universities like Imperial College ( London), Liverpool Management System, University of Manchester, University of Warwick, etc.
The tuition fee for the universities in the United Kingdom ranges from INR 25Lacs and upwards.
Australia is the third most admired destination for international students due to its friendly natives, english speaking culture, and high quality of education.
Some of the renowned Business Analytics Programs are from the University of Melbourne, Deakin University, Monash University, University of Western Australia, etc
The Average tuition fee ranges from INR 20-35 Lacs.
Ireland - known for its magnificent coastal and mountain walks, unique ancient culture and architecture is a perfect country for you if you’re an outdoor person who loves to stay close to nature whilst also making a promising career in Business Analytics.
Some of the world-class Universities that are offering the relevant Business Analytics course are the University of Limerick, University College Dublin, Dublin Business School, National University of Ireland Galway, etc
The average tuition fee is 10-15 Lacs.
With relatively lower tuition fees and many scholarship opportunities made available to students, New Zealand is an excellent place to enroll yourself in an internationally accredited University, at a reasonable cost.
Massey University, Victoria University of Wellington, Otago Business School, Easter Institute of Technology, etc to name a few are the most in-demand Universities.
The average tuition fee is 11-18 Lacs.
Think of the sheer amount of data out there in the market; from our Google searches to our Instagram followers, from the company’s sales records This is exactly where the essence of Business Analytics comes in, to draw the meaning and insights out of the data, be it in optimizing costs or increasing profits for that matter.
The accelerating demand for Business Analytics in India is at an all-time high. This is because there exists a massive gap between the demand and skillful supply in the market
In this era of economic instability, business analysts play an indispensable role in helping companies to grow 10x, by leveraging analytics and statistics.
Be it large MNCs or tech giants or startups, everyone is looking to hire professionals with Business Analytical skills.
The leading recruiters in the consulting industry like KPMG, Accenture, Deloitte, McKinsey and Company, and BCG or Boston Consulting Group offer handsome packages to the Business Analysts.
After all this while, the future of Business Analytics looks very promising as internet penetration and the popularity of social media are not going to back down.
The career opportunities post pursuing Business Analytics is not just limited to that of being a Business analyst. You could even become a Management Consultant in a Consulting Firm, or become a Data Scientist or Analyst, or a Business Intelligence Analyst.
Aspirants irrespective of their field, sector, domain, or years of experience are nowadays embarking upon the path of Business Analytics since it is not only a well-paying career but also an in-demand skill these days.
Business analytics has become pervasive across functions, domains, and organizations. From social media to finance, from eCommerce to healthcare, from government authorities to private sector organizations, Business Analytics professionals are heavily are in-demand.
The average salary post pursuing Business Analytics in India is 8 Lakhs per annum, nevertheless the sector or any other incidental factors.
For more information on business analyst salaries in India, visit our business analyst salary India page.
Business analytics or data science are among fields that are popular for their remuneration packages and are among the top 5 jobs today according to surveys conducted by Forbes, LinkedIn, and Glassdoor.
The popularity of the Business Analytics domain is increasing globally, due to the dynamism, and freedom it provides to its professionals.
Be it working in the Business Analytics field in India or abroad, the salaries are mostly satisfactory. Besides, with the option of working remotely for top companies across the globe makes it possible for people living in India to get lucrative salaries.
While choosing where to study, students must keep certain factors in mind such as employability, salaries, alumni network, career support, value for money, reputation, etc.
For more information on business analyst salaries in abroad, visit our business analyst salary abroad page.
1000+
Top Companies
50%
Average Salary Hike
Top 1%
Global Universities
Learners use dimensionality reduction and classification techniques to mitigate the customer churn problem
Build a machine learning model to identify fraudulent credit card transactions
Learn how the knowledge of basic machine learning can be used to determine leads that are potentially convertible and save your Sales team time and money and resources. Use your EDA and predictive modelling skills to successfully build a lead scoring model.
Analyse movie data from the past 100 years and find out various insights to determine what makes a movie do well.Use data manipulation, slicing, and various other dataframe operations to successfully find usable insights from the movies.
As such there are no prerequisites, however, it is highly desirable if you possess
Business analytics has gained the status of being all-pervasive across functions and domains. If you’re a business professional, assuming you have the domain and functional knowledge, it is the cherry on the cake. A BA course would help you take a massive leap in your career
Presently there is a huge void in the demand-supply for Business Analytics professionals, hence the companies are looking for diverse experience, including that of freshers. There are a huge number of job openings that await freshers in the BA field.
Business analytics courses help learners equip themselves with statistical skills and tools, programming languages, and incidental data-informed decisions. These courses help prepare students for real-world applications in their current or desired roles.
No, an aspirant need not have any previous programming experience whatsoever. But it’s a cherry on the cake if you know a language or two beforehand. Having said that, the tools and techniques are pretty easy to use, so you would be able to grasp them easily. Which is exactly why, Business Analytics aspirants come from varied backgrounds, from Commerce to even the Medical field.
It is a misconception that Business Analytics is all about Data/Number Crunching. Sure, playing around with the data, and converting unstructured data to structured data is the bread and butter of the role. However, the role and responsibilities of a Business Analyst are much beyond that. The ultimate goal and the heart of the Business Analytics field are resolving the business problems, which come through client meetings, business know-how, domain expertise, etc.
More often than not, 10+2 Math is a prerequisite to be able to pursue a course in Business Analytics. Beyond that level, it would be just icing on the cake.
In case you didn’t have Math beyond Grade 10 in school, you need not worry either. There are few institutes that would still make you eligible to enroll in the courses. Alternatively, there are tons of resources over the web that could equip you with fundamental statistical, algorithmic, and advanced mathematical concepts.
IT Business Analyst is one of the job roles that you could take up. However, in the general sense of a Business Analyst, it isn’t technically an IT job per se. It does require statistical software and sometimes even a programming language, but more than that the essence at the end of the day is solving business problems and these coding tools are just the medium to pursue it.
Business Analytics is one such field that requires you to double down on both the soft skills/ non-technical skills as well as the technical skills. These are required because you will not be simply living in a bat cave and going through multiple screens to sort our data. You need to be able to:
Communicate properly.Analytics jargon is inevitable. But, your colleagues are not all Business Analytics connoisseurs as you need to work with other teams to generate revenues, you need to be able to simplify the reports for everyone’s comprehension.
Act as part of a team. Coordination and the capability to be a team player is such an underrated yet essential skill. Although this skill is a pervasive requirement across all careers, Business Analysts, in particular, got to deal with the stakeholders all the time, hence it's even more crucial for them.
Business and Domain Knowledge: It’s imperative to understand that the end goal ultimately is to solve the business problems and fetch insights. What use would be of your coding/statistical knowledge if you don’t know the business/domain knowledge in the first place.
The difficulty level of Business Analytics as a subject totally depends on the learner’s capability and the ability to grasp concepts. With practical knowledge along with theories, grit along with hard/smart work, we assure you that anyone and everyone would be fairly able to master.
Technically, yes. In fact, with the advent of the web and the plethora of resources available out there on the internet, anyone could learn any subject by self-taught methodology.
However, the certification is essential for getting a proper and well-paid job as companies would seek academically sound students over self-taught professionals any day.
Moreover, we live in an information-abundant world where you might not be able to structure your learnings effectively, as there’s so much noise out there on the web. Hence, it's advisable to pursue a formal education, be it in the form of a Master’s degree or an Online Course for that matter.
Even if you don’t want to pursue Business Analytics as a career ahead, we can assure you that learning Business Analytics as a skill would never go in vain, to say the least. In fact, it could manifold your career trajectory massively and could also help you in boosting your paycheck. And of course, it would act as a shining element on your resume and to your prospective employer, irrespective of whichever field or industry you apply to.
In this era of digitization, especially since/post the pandemic, e-learning is gradually and eventually becoming the new norm now. Companies, employers, and markets, in general, have started to get accustomed and comfortable with hiring employees, just on the basis of Virtual Courses. In fact, learners have started to prefer opting in for Virtual Courses, because of the following reasons:
Both MSc in data science and a postgraduate diploma in data Business Analytics are courses that are undertaken by an individual after the completion of their undergraduate or Bachelor’s degree. The core difference lies in the credits that these courses offer, the duration, and the specialization that students can opt for. The Master’s degree is a full-time course with 180 credits. The PGDM is a part-time course with 120 credits. While both are specialization courses, the PGDM is more practical and focuses on improving skill sets