Kickstart a career in one of the fastest growing domains - Digital Marketing. Get an Assured placement*. Experience a Part-time Internship. Earn 6+ Certifications. Gain 360 degree understanding of the most in-demand skills required to become an expert Digital Marketer.

Hiring Partners

Online

Format

4 months core + 1 month internship

Duration Recommended 10-12 hrs/week

Entry level

Assured Placement*

Program Overview

Key Highlights

Full-time Placement Assurance* on program completion

Internship Opportunity with leading companies

Work on 60+ Digital Marketing tools and platforms

One-on-One Career Mentorship

End-to-End Interview Peparation

In today's fast-paced world, hands-on skill development courses like the Digital Marketing Certificate Program by upGrad is an absolute necessity to accelerate your career success.
- Harliien Man CEO & Co-Founder / Digital Marketing Career Coach

Top Skills You Will Learn

SEO, Search Engine Marketing, Social Media and Content Markeview more

Job Opportunities

Content Marketer, Digital Marketing Manager, SEM Manager, SEview more

Who Is This Program For?

Professionals with 0-2 years of work experience

Minimum Eligibility

Bachelor's Degree or Final year of graduation

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Download Syllabus

Digital Marketing Tools and Platforms

Digital Marketing Certification from upGrad with 100% Placement* Assurance

Graduate from the first ever 100% placement* assured program in Digital Marketing and become a certified Digital Marketer.

Click to zoom

100% Placement* Assurance
Guaranteed Internship in SEO, SEM, Social Media or Content Marketing
Gain expertise with 60+ Digital Marketing tools and Platforms
Facebook, Google, Hubspot certifications

Over 100 Careers transformed

Our Hiring Partners

Opening the doors to the best in the industry

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Sakhee Dheer

Digital Marketing and Analytics

Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.

Jaideep Prabhu

Professor

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.

Dhaval Doshi

Founder

Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.

Apurva Chamaria

Chief Revenue Officer

Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.

Kavita Jhunjhunwala

Founder and Digital Lead

Kavita co-founded Avocado Digital, which offers strategy consulting services and marketing solutions for digital brands and e-commerce.

Karan Sarin

CMO

As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Download Brochure

150+

Hours of Content

15+

Case Study and Live Projects

500+

Interview Questions

Digital Marketing Channels and Metrics

1 Week

Understanding the Digital Consumer
Digital Marketing Channels
Digital Marketing Metrics

Creating a Website and blogs

1 Week

Website creation fundamentals
Installing and Using Wordpress
Setting up Analytics

Search Engine Optimisation

1 Week

SEO Basics
Keywords and SEO Strategy
SEO Strategy
Measuring SEO Efforts
Create an SEO Audit report and strategy to optimise upGrad's website

Search Paid Marketing - SEM

2 Weeks

Introduction to SEM
Creating SEM campaigns
SEM Reports and Optimisation
Create an Search Ad Campaign
Google Certification

Programmatic Ad Buying and Display Marketing

1 Week

Basics of Display Advertising
Ad Exchange & Programmatic Ad Buying
Create an Display Ad Campaign

Content Marketing

1 Week

Introduction to Content Marketing and Strategy Building
Content Creation
Content Calendar
Measuring content marketing: metrics
Build an end to end content strategy for a brand
Hubspot Certification

Social Media Marketing

2 Weeks

Establish Brand's Social Media Presence
Create and Implement Social Media Plan
Amplify Social Media Content
Analyse and Optimise Performance
Facebook Ads and Blueprint - Certification

Email Marketing

1 Week

Introduction to Email marketing
Email campaign creation
Email copywriting and Design
Measuring and Optimising the email campaign
Build an end to end Drip email campaign for a brand
Hubspot Certification

Web Analytics

1 Week

Introduction to Webanalytics
Google Analytics
App Analytics
Google Certification

Integrated Marketing Strategy

1 Week

Integrated Marketing Framework
Implementing an Integrated Marketing Strategy
Measuring the Effectiveness of an Integrated Marketing Strategy

Soft Skills for a Digital Marketer

1 Week

Communication in Business
Non Verbal Communication
Oral Communication
Effective Business Writing

Internship

You can choose your internship in one of the following - SEO/SEM/Social Media/Content Marketing

Topics Covered

SEM

4 Weeks

0 Assignments

Analyse the performance of the key metricsDeep-dive into keywords, bidding strategy and performanceImplement the keyword strategy, optimised budget delivery and bidding strategyPresent SEM Performance Report

Project

SEM - Search Engine Marketing

Understand, Implement and Optimise campaign strategy.

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Industry Projects

Learn through real-life industry projects sponsored by top companies across industries

Real business challenges
Run live marketing campaigns
Personalised feedback from industry experts

HPE Project

Define the market segment, identify the unique value proposition and devise brand campaign ideas for HPE.

Learn More

Star Sports' Mauka Mauka

Experience how Star Sports used Digital Marketing for their Mauka Mauka campaign during Cricket World Cup 2015.

Learn More

Bajaj Auto Project

Devise the information architecture and wireframe for the global website of Bajaj.

Learn More

HCL Tech Project

Create content distribution plan for the launch of MIT-HCL Tech IoT maturity framework.

Learn More

The upGrad Advantage

Strong hand-holding with dedicated support to help you master Digital Marketing

Regular 1-on-1 interaction with Industry Experts

Discussions on career growth and industry expectations
Feedback on project work and assignments

Dedicated Student Success Mentors

Help in learning plans ensuring consistent progress
Resolve non-academic queries for smooth learning experience

Doubt Resolution on Q&A Forums & WhatsApp Groups

Timely doubt resolution by qualified teachers
Regular live Q&A sessions with experts

Networking with Industry Experts & Peers

Live sessions by industry experts on relevant topics
Interaction with experts and peers in online and offline events translating into new job opportunities

Job Placement Assistance

Personalised resume building exercise
Mock interviews with our hiring experts
Job Interviews with 250+ hiring partners

Student Reviews

Sathya Manipal

Fellow at CMO, Government of Chhattisgarh

The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.

Detailed Review

Vikas Gupta

Head of Marketing and Sales, Golf Tour of India

Course is interesting and engaging and is well put together as a package. Course curriculum is designed by upGrad and provides relevant insights and learnings by industry experts, which is the value proposition of the course.

Detailed Review

Joshua Vincent

Digital Consultant, Tata Consultancy Services

The program brought back my motivation to learn, 9 years after my last planned learning, which was when I did my MBA. This has truly inspired me to explore the endless world of Digital Marketing and has created hunger for more. The learning curve was steep and the pedagogy was world-class.

Gourav Choudhary

Marketing Lead - Content and Communications, iMerit

upGrad not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%.

Smita Rodrigues Nath

DGM | Marketing, Siyaram Silk Mills

upGrad are definitely needed for the evolution from just being a marketer to being a truly holistic marketer who is ready for the future of communications.

Detailed Review