in association with
Master marketing in the digital age by upskilling in areas such as SEM, SEO, Content, Social & Analytics taught by industry experts & MICA faculty. Apply learnings from case studies and industry projects to create integrated Digital Marketing & Communication strategies. Run live campaigns on Facebook, Google Adwords, and Display and spend real money.
Upon successful completion of the program, you will be awarded a Post Graduate Certification in Digital Marketing & Communication from MICA; receive official MICA Alumni status & be part of a network of thousands of Marketing Leaders.
Learn digital strategies and tools on website building, SEO, SEM, Display, Social Media, Remarketing, Email, Mobile Marketing, Inbound, Content, Analytics, Sales Integration, Digital Communities & Building Digital Marketing Plans.
Experience Real Business cases of brands such as Star Sports social media campaign, Thomas Cook’s microsite approach, Grofers hyperlocal ad targeting & more. Further, run Live Campaigns with real money on Facebook, Google Adwords & Display Channels.
Interact with Faculty & Industry Experts, get 1-on-1 feedback on your industry projects. Apply for suitable digital marketing profiles through our career support. We will help you select and prepare for interviews in 1-on-1 mentoring sessions.
This program has been designed in collaboration with MICA Faculty & Marketing Leaders.
Associate Professor, Marketing
Chair, Online Programs
Head - Digital Marketing
Industry Partnerships, Digital Platform & Strategies
Head - Corporate Marketing
Professor & Area Leader, Strategic Marketing
Professor of Marketing
Head of Agency
Founder & Marketing consultant
Head - Marketing
Former Digital Head
Sr. Vice President
Head - Marketing
Independent Digital and
Sr. Manager - Digital Marketing
Founder and Head - Digital
Course DurationJun 2017 - Nov 2017Online, 5 months
Time Commitment6-8 hoursper week
Program FeeRs. 70,000 + 15% Tax Part Payments & EMI options available
MICA, established in 1991, is one of the premier business management institutions in Asia-Pacific, known for its prowess towards integrated marketing strategy & communication. MICA has educated thousands of Marketing & Business Leaders in the last 25 years, with Alumni stalwarts such as Kunal Jeswani, (CEO of Ogilvy & Mather India); Athreyan Sundarajan (VPN Commercial Strategy and Communication at FOX APAC); Swati Rai (Global Marketing Solutions at Facebook) and many more. Benefits of being a MICA Alumni include -
Duration : 1 week | Professor : Siddharth Deshmukh (Associate Dean, MICA), Falguni Vasavada-Oza (Associate Professor, Marketing )
To master marketing, it is imperative to understand how marketing has evolved over time. This module will help you:
Case Study: Learn how marketing has transformed in the Digital Age with UTI Mutual Funds.
Industry Project: Apply your marketing fundamentals for Momoe, a payment app for B2B and B2C sector.
Duration : 1 week | Professor : Rajneesh Krishna (Associate Dean, MICA)
With this module you will be able to:
Industry Project: Analyse the performance of an online business with respect to business level metrics of CAC and LTV.
Duration : 1 week | Professor : Pradeep Shankar
This module will help you understand:
Industry Project: Created in conjunction with Bajaj Auto and its advertising partner, you will design a global website for Bajaj. This will include creating Information architecture and designing the wireframe.
Duration : 1 week | Professor : Sumit Verma
On social media, content is the driving factor. With this module you will be able to:
Case Study: Learn how Star Sports created a successful viral social media campaign for the Cricket World Cup with the Mauka Mauka Campaign. Also, experience how Grofers used social media to generate awareness and increase revenue.
Facebook Certification: On successful completion of the social media module including Facebook content, you will receive an exclusive certificate from Facebook highlighting your expertise in Digital Marketing & Communication using Facebook strategies.
Duration : 3 weeks | Professor : Pradeep Shankar, Sujoy Golan
Search Engine Optimisation
95% of search result clicks happen on the first page of Google results. With this module you will be able to:
Search Engine Marketing (SEM)
This module will help you:
Industry Project: You will be creating a search campaign for an e-commerce business, and decide how to create campaign structures with keywords and ad groups and further analyse the performance of the campaign.
Case Study: Learn how Thomas Cook created a microsite for it’s new travel segment, which increased Thomas Cook’s Organic Traffic many folds.
Duration : 3 weeks | Professor : Sujoy Golan
Display ads on an average get 4 times as many views as search ads. In this module, you will:
Duration : 1 week | Professor : Dinesh Vernekar
80% of total users in India use mobile to access the internet. Reach such users better by effectively promoting an app to increase its rate of installation using app store optimization. With this module:
Duration : 2 weeks | Professor : Karan Sarin
Companies spend, on average, 25% of total marketing budgets on content marketing. This module will help you:
Case Study: Learn how Click Asia used frugal content marketing techniques to overcome the paid campaign roadblocks which lead to a successful Click Asia summit event.
Duration : 3 weeks | Professor : Sujoy Golan, Michael Leander
User Nurturing is a critical marketing function to transform prospects into revenue generating customers. As part of this module you will learn 3 essential elements:
Email is one of the most effective channels of paid marketing since it is highly targeted and you communicate directly with the user. On completion of this module, you will be able to:
95% of a website's visitors do not carry out any transactions on their first visit. Learn how remarketing functions so as to not lose potential customers. On completion you will be able to:
For a campaign to be successful connecting marketing efforts to sales efforts is imperative. With this module:
Case Study: See how Zivame used email drip marketing, customer segmentation and nurturing techniques to increase revenues from their email channel.
Industry Project: You will choose the consumer segments from your existing campaigns which are most profitable basis list analysis, and decide which of these segments combined with the effective marketing communication would work best for remarketing.
Duration : 1 week | Professor : Sakhee Dheer
Unlike in traditional marketing, performance of every campaign can be measured in digital marketing using analytics. With this module:
Case Study: See how UpGrad measures and optimizes data for one of its online programs, across multiple traffic channels such as Google, Facebook & Organic mediums.
Duration : 1 week | Professor : Lijo Issac
Creating growth is one of the more advanced marketing functions, that also interplay with product and have tech involvement. This module will help you understand:
Case Study: Nearbuy used innovative growth techniques to build awareness and engagement for the popular Batman Vs Superman movie.
Duration : 2 weeks | Professor : Apurva Chamaria
At this stage, you will be able to:
You will receive the download link in your email.