COURSES
MBAData Science & AnalyticsDoctorate Software & Tech AI | ML MarketingManagement
Professional Certificate Programme in HR Management and AnalyticsPost Graduate Certificate in Product ManagementExecutive Post Graduate Program in Healthcare ManagementExecutive PG Programme in Human Resource ManagementMBA in International Finance (integrated with ACCA, UK)Global Master Certificate in Integrated Supply Chain ManagementAdvanced General Management ProgramManagement EssentialsLeadership and Management in New Age BusinessProduct Management Online Certificate ProgramStrategic Human Resources Leadership Cornell Certificate ProgramHuman Resources Management Certificate Program for Indian ExecutivesGlobal Professional Certificate in Effective Leadership and ManagementCSM® Certification TrainingCSPO® Certification TrainingLeading SAFe® 5.1 Training (SAFe® Agilist Certification)SAFe® 5.1 POPM CertificationSAFe® 5.1 Scrum Master Certification (SSM)Implementing SAFe® 5.1 with SPC CertificationSAFe® 5 Release Train Engineer (RTE) CertificationPMP® Certification TrainingPRINCE2® Foundation and Practitioner Certification
Law
Job Linked
Bootcamps
Study Abroad
MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMS in Data AnalyticsMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business Administration | STEMMS in Data AnalyticsM.Sc. Data Science (60 ECTS)Master of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration MBA General Management-90 ECTSMSc International Business ManagementMS Data Science Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMPS in Applied Machine IntelligenceMS in Project ManagementMPS in AnalyticsMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMS in Applied StatisticsMaster in Computer Information SystemsMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMBA in Strategic Data Driven ManagementMSc Digital MarketingMBA Business and MarketingMaster of Business AdministrationMSc in Sustainable Global Supply Chain ManagementMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMSc International Business ManagementMaster in ManagementMSc MarketingMSc Business ManagementMSc Global Supply Chain ManagementMS in Information Systems and Technology with Business Intelligence and Analytics ConcentrationMSc Corporate FinanceMSc Data Analytics for BusinessMaster of Business AdministrationMaster of Business AdministrationMaster of Business AdministrationMSc in International FinanceMSc in International Management and Global LeadershipMaster of Business AdministrationBachelor of BusinessMaster of Business Administration 60 ECTSMaster of Business Administration 90 ECTSMaster of Business Administration 90 ECTSBachelor of Business AnalyticsBachelor of Information TechnologyMaster of Business AdministrationMBA Business AnalyticsMSc in Marketing Analytics and Data IntelligenceMS Biotechnology Management and EntrepreneurshipMSc in Luxury and Fashion ManagementMaster of Business Administration (90 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS) MSc in International Corporate Finance MSc in Sustainable Luxury and Creative IndustriesMSc Digital Marketing
For College Students

Confidence Intervals in Business Analytics

$$/$$

So far you have learnt how to estimate a population’s statistics from sample data. Now, you will learn how to validate the accuracy of your estimates in the upcoming video.

$$/$$

In this video, you learnt how to arrive at a confidence interval within which the population mean (µ) will lie with a certain probability.

 

First, the sampling distribution of sample means is constructed for a particular sample size (n ≥ 30). This distribution is a normal distribution with a mean equal to the population mean (µ) and a standard error equal to the standard deviation of the population mean divided by the square root of the sample size (). To be clear, we do not know the mean and standard deviation of the population.

 

As stated by the empirical rule, 95% of all sample means lie within two standard errors of the mean of the sampling distribution (which is also the mean of the population, according to the central limit theorem).

 

Now, pick a random sample of size ‘n’. If the standard deviation of the population is not known to us, we have to estimate the sample standard deviation (S) as the population standard deviation (σ). This can only be done if we assume that the population follows a normal distribution. Hence, if we are not provided with an estimate of the population standard deviation, we need to make the assumption that the population follows a normal distribution as we need to compute the standard error in order to proceed.

 

Now, according to the empirical rule, the mean of a randomly-picked sample has a 95% chance of lying within two standard errors of the population mean (as the mean of the sampling distribution is equal to the population mean). We can invert this statement to say that the population mean has a 95% chance of lying within two standard errors of the sample mean. (Think carefully about why we can perform this inversion.)

 

Hence, we have arrived at the conclusion that the population mean has a 95% chance of lying within two standard errors of the sample mean. Hence, the 95% confidence interval for the population mean is approximately  to .

 

Remember that if the population standard deviation (σ) is not known, we can approximate it using the sample standard deviation (S) by assuming that the population is normally distributed.

 

The confidence interval for different confidence levels can be calculated using the following formula:

 

Here, X̄ is the sample mean, σ is the standard deviation of the population, and n is the sample size. The z-score depends on the confidence level chosen. The z-scores of some commonly used confidence intervals are given in the table provided below.

 

Confidence LevelZ-score
50%0.674
80%1.282
90%1.645
95%1.960
99%2.576

 

You can refer to this table in order to quickly arrive at the confidence intervals for a given confidence level.

 

Another important formula, which will be quite useful as you proceed in this course is the significance. 

 

Significance is simply 100% - Confidence% 

 

OR

1- confidence in decimal