Interviewing Preparation Tips

The first step in solving any case is to understand it completely. To that end, first, you need to get familiar with the company. If you are solving an internal problem, you would already know a lot of facts about the internal teams, processes, etc. However, you are still advised to verify your understanding with the respective departments. If it is an external client, you should spend some time learning what the company does and understanding the industry it is in, the market it caters to, its consumers and all the information that will help you to understand the problem better.

Suppose a client comes to you seeking help in planning a marketing campaign. In that case, you should be well acquainted with the company, especially about the following:

• What the company does,
• The industry it is involved in,
• The market it caters to,
• Its consumers,
• Marketing concepts, and 
• All the information that will help you to understand the problem better.

In the latter part of the course, a few blogs have been provided, which will help you understand the concept of business research and its importance.
 
After you have done plenty of self-research, you need to understand the problem from the ones who are facing it. Here comes the part that we term ‘interviewing’. To understand a problem completely, you will always need to interact with multiple people in the company.

Let’s hear about the process of interviewing and learn how it can help you understand the problem better.

As mentioned in the video, you will be interviewing people all the time to gather information. Different job roles will require you to interact with different sets of individuals, but the task of interviewing will remain the same across all of them.

Even though interviewing is an important skill, most people often do not prepare for it and end up asking random questions or missing some crucial details. In the next video, Anand will discuss how to prepare yourself for the task.

So, before any interview, you should have answers to these three questions:

• Why this interview?
• What will I do next?
• Why this person?

 
If you have clarity about the whole scenario, you will be more comfortable in handling the situation around you.
 

Now, you should be aware of the necessary steps before going for an interview. After self-research and interview preparation, the next step is the interview itself. This will be covered in the next segment.