Online shopping is something that we all take part in irrespective of age, geographical location and gender. And one thing that we all have done on Amazon is, 'place an order'. Ever wondered, what all happens between you placing an order for say, a textbook and recieving it in less than 24 hours (only if you have Prime, i.e.).
In fact, you would be surprised to know that the process begins the moment you join the website. The day you create an account, everything is geared towards getting you to order that textbook. How does it work? Ujjyaini explains in the following video.
You are now aware of the fact that a huge amount of data is stored with every transaction that is made on an e-commerce website.
In the following video, let's see exactly what kind of data gets captured.
An absolutely colossal amount of data is stored for every transaction. You might be wondering as to why it is important to have this much information stored. This data helps e-commerce websites to ensure the smooth delivery of the product. This data can also be used to recommend products to users that they might find interesting.
You will be shocked to know that banking, yes our plain old banking probably leverages the power of the huge amount of data more than any other industry, for a variety of purposes. You can read more about it here.