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For College Students

Content Effectiveness on Search

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In this segment, you will learn how to measure your content’s effectiveness across organic and paid search campaigns. You will understand the KPIs used to assess the content that has been optimised for SEO and SEM. Let’s watch the next video to understand this in more detail.

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As explained by Sonesh, for SEO and SEM you will measure:

●     High-traffic keywords

●     Time spent

●     Bounce rate

●     Leads generated

●     Sales 

 

Similarly, you learnt about the KPIs that you can use for measuring your pay per click (PPC) campaigns, namely:

●     Cost per conversion (CPC)

●     Click-through rate (CTR)

●     Goal Conversions

●     Sales