Content Effectiveness on Social Media and Email

In this segment, you will learn about the KPIs used to assess the content across social media platforms like Facebook, Instagram, Twitter, Linkedin, etc. Let’s watch the next video to understand this in more detail.

In the video, you understood how businesses can use metrics like number of followers, post engagement, post impressions, traffic, conversions, etc., to measure the content’s efficacy on social media.

Next you will understand the various metrics that are used to track the content effectiveness of email marketing.

Email marketing depends heavily on the content of the emails. In this segment, you will learn about the metrics that brands can use for measuring the efficacy of their email marketing content. Let’s watch the next video to understand this in more detail.

As explained by Sonesh, email marketers can track the following metrics to optimise their content:

●     New subscriptions to their newsletters

●     Number of subscribed customers who opted out

●     Number of customers who opened the delivered newsletters

●     Call-to-action button clicks

●     Number of conversions from email