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For College Students

Content Effectiveness on Your Website

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In this segment, you will learn how to measure the effectiveness of the content that you publish on your own website. Since this content will be the most crucial part of your content marketing strategy, it is necessary to track relevant KPIs and ensure that it keeps evolving according to the needs of your consumers. Let’s watch the next video to understand this in more detail.

As explained by Sonesh, you can use the following KPIs to measure the efficacy of the content on your own website:

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●     Traffic

●     New vs Returning visits

●     Time Spent

●     Bounce Rate

●     Page Views

●     Traffic Sources