Content in the Attract Phase Explained

In this segment, you will see how Flipkart uses different content to target consumers at the attract phase of the consumer funnel. Let’s watch the next video to learn more about this.

In the video, you learnt how a brand can use blogs, its social media handles and affiliate marketing to attract strangers to its products/services. You also learnt how SEO and mobile optimisation can help a brand be more accessible to potential consumers who are unaware of it.

You saw how Flipkart uses blogs and its social media to attract new visitors to its products. You also saw how the company has been working on its SEO to rank higher on Search Engine Results Pages (SERPs) in relevant search results.

You also learnt about affiliate marketing and how Flipkart allows third parties to market their products for a commission.