Content in the Close Phase Explained

In this segment, you will learn how to use specific content to convert a lead into a buying customer. Let’s watch the next video to understand this in more detail.

As explained by Sonesh, you can use content formats like emails and sales alerts to drive leads into making purchases or completing abandoned shopping carts.

You also learnt what CRM is and how lead scoring helps a brand judge the potential of a lead to convert into a buying customer.