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For College Students

Content in the Convert Phase Explained

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In this segment, you will learn how content can be used for converting visitors to leads. Let’s watch the next video to understand this in more detail.

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In the video, you saw how brands can use calls to actions (CTAs) effectively to drive new visitors to their website to become leads.

 

You also saw how Flipkart’s optimised web pages/landing pages are designed to ensure that a visitor becomes a lead by filling up a sign-up form or a feedback form.