Content in the Delight Phase Explained

In this segment, you will learn how a brand can delight a buying customer and convert them into a brand loyalist, so they may advocate it to other consumers. Let’s listen to Sonesh as he explains this in the next video.

In the video, you saw how Flipkart uses feedback forms from buying customers to gain valuable insights into the purchasing process. This information is then used to create actionable content strategies to further delight these consumers.

You also saw how they use loyalty programs to engage with buying customers, to offer them better deals and delight them. You saw how a loyalty promotes a buying customer to becoming a loyalist by rewarding repeat purchases.