Content Marketing Over the Years

In this segment, you will understand how content marketing has evolved over the years to its current form.

You can also download the infographic here for an illustration of the history of content marketing.

You just saw that content marketing has been around for a very long time. You saw how Benjamin Franklin used it to save his fledgling newspaper business. You also learnt that the Michelin restaurant guide was started as a content piece reviewing restaurants.

As you will learn later in this module, the infographic provided earlier in this segment is also a good example of a piece of content.