Content Marketing through the Consumer Funnel

In this segment, you will get an overview of an inbound marketing strategy model as defined by the leading marketing automation and content marketing company Hubspot. As explained in the following video, there are different types of content that one would use to target consumers at different stages of the consumer funnel.

The model is broken down into four basic stages:

1. Attract: Strangers to the brand become visitors of the brand
2. Convert: Visitors of the brand become leads
3. Close: Leads become buying customers
4. Delight: Buying customers become brand loyalists

Let’s learn how Flipkart uses content to target consumers at each of these stages.

You have used the words stages, steps and phases to refer to the stages of the consumer funnel. Please consider using one word for consistency and ease of understanding/reading, if applicable.