Content Marketing vs Advertising: Know the Difference

Now that you have learnt about content marketing, it’s time to understand how it differs from traditional advertising. Let’s watch the next video to understand this.

In the video above, you learnt about the advantages of content marketing over traditional advertising, that is:

●     Displaying vs Nurturing

●     Push vs Pull

●     Monologue vs Dialogue

●     Caters to Masses vs Caters to Specific groups

●     Driven by company vs Driven by customer