Explain Buyer Persona in Content Marketing

Now that you have learnt about brand identity and brand communication, it’s time to understand what a buyer persona is and why businesses need to ascertain the right buyer personas. Let’s watch the next videos to learn more about it.

In the video, you learnt that a buyer persona is a description of your ideal customer based on real-world information about your existing customers.

Now we will listen to Sonesh as he takes us through some examples of buyer personas.

Buyer personas are important for businesses as building accurate buyer personas would ensure that a business knows its customers well.