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For College Students

Introduction to Content Marketing

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Welcome to the first session of the module on Content Marketing. In this module, you will learn about content marketing and why it is important for businesses to create, curate and publish effective content.

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In this session

 

In this session, you will learn what content marketing is and how it helps in marketing. You will also learn how content marketing is different from advertising.

 

Finally, you will see the evolution of content marketing over the years.

 

People you will hear from in this session

Subject Matter Expert

 

Sonesh Prakash

Outsourced CMO

 

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

 

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, the Times of India, Adecco and Sage Software.