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For College Students

Introduction to Content Planning

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Welcome to the second session on Content Planning. In this session, you will first learn about brand identity and communication. You will also learn about buyer personas and how businesses come up with these buyer personas as a representation of their consumer base.

 

After that, you will learn about the different types of content at your disposal and how you can plan them according to a content calendar.

 

You will learn about all these concepts through the case of Flipkart’s content marketing strategy.

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People you will hear from in this session

Subject Matter Expert

 

Sonesh Prakash

Outsourced CMO

 

Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.

 

Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, the Times of India, Adecco and Sage Software.