Summary - Content Planning

In this session, you learnt about brand identity and brand personas. You learnt that it is important for brands to have a brand identity and stick to it. This helps them send a consistent message to their consumers through the content they create and distribute through various marketing channels.

You also learnt what buyer personas are and how brands build buyer personas to represent their customer base. You learnt why it is important to build accurate buyer personas to ensure the content is in line with the needs of the customer.

Further, you learnt about the various forms of content that are available to you while planning your content strategy and how Flipkart used them in their own strategy.

Finally, you learnt how to plan your content calendar to ensure proper scheduling of campaign activities before, during and after the campaign dates.

In the next session, you will learn how to create content to cater to every stage of the consumer funnel.