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For College Students

UGC Strategy and Evolution of UGC Explained

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How to Approach a UGC Strategy? 

A strong user-generated content (UGC) strategy for your communication plan is always a wise investment. Let's hear from Rajeev on how to build a successful UGC strategy. 

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As you learnt from the video, there are various steps to build a UGC strategy. 

The  major steps are:

  1.  Understanding your specific needs/objectives
  2.  Understanding your audience
  3. Planning for the logistics
  4. Monitoring the Performance

 

Evolution of UGC

In the next video, let's hear from Rajeev on how UGC is evolving and what will be the future of it. 

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As you heard from Rajeev, Fictional advertising will become increasingly ineffective. Brands will prefer to create original content as well as user-produced material since authenticity will become a critical factor in any communication. User-generated content is the future of advertising. User-generated content has a greater conversion rate, making it an excellent approach to acquire trust and developing loyal and repeat customers.

 

Hope you got enough information on user-generated content, why is it trending, and how brands are leveraging the most out of it.