What is Content Marketing? Why do We Need It?

You will begin this module by understanding what content marketing is. Let’s watch the next video to learn more about it.

As explained by Sonesh, content marketing is a strategic marketing approach, which is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive a profitable customer action.

In the next video, you will understand how content marketing helps a business reach consumers across the consumer funnel and increase the number of conversions.

So, you saw that content marketing can help a business by:

●     Building trust and improving brand repute

●     Influencing customer conversions

●     Enhancing SEO efforts and generating more leads

●     Developing long-term relationships with customers

●     Differentiating from the competition

Next, you will learn how content marketing has evolved over the years.