Logical Flows and Usage of Words for Data Analysis

Now, that you’ve understood the Pyramid Principle, the next important facet of communication that you need to master is the aspect of wrapping of your entire story in a coherent logical flow. The supporting points that form the later nodes in the pyramid should be structured using these flows, thereby making it easier for your audience to grasp the message quickly.  Let’s hear Anand as he explains the 6 types of flows available for us.

Thus the six essential flows needed for communication are:

• TIME
• PLACE
• THREE ASPECTS OF THE SAME THING
• BENEFITS
• SCALE 
• COUNTER-ARGUMENTS

Each of the above aspects can be used in structuring your message and the frameworks correctly, and you are also free to use multiple logical flows as well. 

Now watch the following lecture to understand the usefulness of being concise and using words carefully to emanate the insights.

As Anand mentions in the video above, the usage of words is pretty critical in communicating the insights. This enables you to simplify the structure of the story and yet retain the crux of it. The three pillars of using words effectively are - being concise, using active voice and finally using a positive tone to deliver the message.