Research methods are specific strategies for gathering and interpreting data. The development of your research methodology is an important aspect of your research plan once you have come up with the hypothesis statement aligned with your research question. The type of data that you need also depends upon the hypothesis of your research.
In the next video, you will learn about the different research methods from Chris.
In this video, you learnt about the three types of research methods, which include the following:
You also learnt about the characteristics of a hypothesis statement, which include the following:
Here are a few examples of correct and incorrect hypotheses.
Incorrect Hypothesis | Correct Hypothesis |
'I think advertising is a good idea' | 'I believe advertising expenditure in my industry would give a return on investment (ROI) of 200%' |
'Thalassaemia is a genetic disease' | 'A positive family history of thalassaemia increases the risk of first-degree relatives developing the condition' |