A large number of organisations seek to leverage data analytics to make crucial decisions. As organisations become customer-centric, they utilise insights from data to enhance customer experience while optimising their daily processes.
Let's listen to Anand about what data in the banking, telecom and HR industries looks like and how it helps companies make crucial decisions.
You learnt the use of data in the banking, telecom and human resources sectors. While banks use data to make credit-related decisions, telecoms use data to optimise plans for customers and predict customer churn. HR data analytics helps identify and predict employee behaviour.
Let's now look at the applications of exploratory data analysis in retail and media and understand what this data looks like.
In this lecture, you learnt the applications of data in the media and retail industries.
While retail data analytics helps drive decisions such as pricing and stocking, the media industry uses data extensively to target viewers better. Advertisers use data to identify the best avenues for targeting customers, while journalists use data visualisation to aid information.
In the next lecture, you will learn about public data and understand how to source it.