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  • Introduction to A/B Testing in Ecommerce with Data Science

Introduction to A/B Testing in Ecommerce with Data Science

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In this session

In this session, you will learn how A/B testing helps you to take data-driven decisions instead of just relying on your intuition or gut feeling to find the best variation of a web page.

 

You will see what kind of changes you can validate through an A/B test, and also look into a few business cases where A/B tests have led to an increase in the company’s bottom line.

 

Through this, you will be able to understand how the concept of A/B testing is just a special case of hypothesis testing and you would be able to learn the mathematical foundations behind it.

 

Finally, we will demonstrate how to carry out an A/B test on your web page using a popular tool called Optimizely.
 

People you will hear from in this session

Subject Matter Expert

Ankit Jain

Ex Head Data Science and Analytics, Roadrunnr

Roadrunnr is a B2B platform that aims to build India's largest fleet of on-demand delivery drivers.

 

Deepak Singh

Product & Growth, upGrad, Ex- Housing.com, Opera

At upGrad, Deepak Singh specialises in analytics (product, sales and marketing) and engagement. He has previously been associated with Housing.com where he headed the product analytics team. His interests include user research and psychology, behavioural economics, demand-supply dynamics of business and marketing.