Introduction to Data Analytics in Ecommerce

In this digital age, ecommerce has emerged as one of the most prominent success stories. However, much of the success of ecommerce in comparison with the physical retail stores are powered by the use of data analytics.  

In this session

You will start with understanding the business models of ecommerce firms and learn about the ways in which these firms earn revenue. Then, you will see the various steps and processes involved in the functioning of the ecommerce firms. In each of these steps, you will learn about the major problems faced by ecommerce firms and how data analytics finds application in each of them.

Please note, this session will only give you an overview of the application of data analytics in the different stages of the ecommerce value chain. A few of these applications will be elaborated further in subsequent modules.

Guidelines for In-Module Questions

The in-video and in-content questions for this module are not graded. 

People you will hear from in this session:

Subject Matter Expert:

Ankit Jain

Ex. Head of Data Science and Analytics, Roadrunnr

Roadrunnr is a B2B platform with the aim of building India's largest fleet of on-demand delivery drivers.