Marketing in Ecommerce with Data Science

Today, when many ecommerce firms are competing with each other to target customers from the same limited space, marketing has become one of the most important tools. But does analytics have an application here as well? Let's find out.

To summarise, the role that analytics can play in marketing is as follows:

1. Mass marketing:

   1. Channel analysis: Hypothesis testing to figure out the most cost-effective channel

   2. Content analysis: Hypothesis testing to figure out which content works the best

2. Personalised marketing:

   1. Target customers: Using classification algorithms to target customers who are most likely to respond positively

   2. Personalised messaging: Using clustering to group customers as per their buying preferences, and sending personalised recommendations to them