Presenting the Results in Ecommerce with Data Science

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Once you have built a market mix model, the next crucial step for you to is to present your findings in a way that is easily understandable and conveys the most important findings. Let’s watch the video below to see the various ways in which you can do this.

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      Keep in mind that this is not an exhaustive list of the ways that you can present your findings. As stated before, MMM is a mix of science and art. So, you can derive new ways to visually represent your data.