Presenting the Results in Ecommerce with Data Science

Once you have built a market mix model, the next crucial step for you to is to present your findings in a way that is easily understandable and conveys the most important findings. Let’s watch the video below to see the various ways in which you can do this.

Keep in mind that this is not an exhaustive list of the ways that you can present your findings. As stated before, MMM is a mix of science and art. So, you can derive new ways to visually represent your data.