Setting up an A/B Test on Optimizely

You have seen what A/B testing is and also learnt the mathematics behind setting up an A/B test. But, how would you carry out an A/B test? 

Let Deepak, the Growth & Product Manager at upGrad, guide you on setting up the test on the Optimizely platform.

You can use this link to go through the steps involved in setting up the A/B test on the Optimizely platform.

So, this brings us to the end of this module on A/B testing. You began with understanding  A/B testing and the different types of variations you can validate through it. Then, you moved on to the steps involved in A/B testing, which took you back to the two-population proportion test.

The different parameters that you need to decide before starting an A/B test are:

• Reliability of the test

• Power of the test

• Threshold level for improvement in calls to action

• Goal of the test

• Sample size

• Duration of the test

Finally, you saw a demonstration on how to set up such a test on Optimizely. You can download the lecture notes for this session from the link below.

Congratulations on completing the module.