Adapting to Changing Time-frames in Effective Group Communication

While attending or conducting meetings in a remote mode is easier to adapt to, the tougher part would be to have an extended meeting. In this regard, you will first learn about the 30-second pitch, or, the elevator pitch.

Have you heard of the term ‘elevator pitch’? 

Basically, an elevator pitch refers to describing an idea, a product or a company in a lucid and effective manner within a short period of time, and the recommended time frame for this is 30 seconds.

How can you utilise efficient delivery, empathy and compassion to make an impactful elevator pitch? Is it even possible to do this? Let’s hear what David says about an elevator pitch.

If executed correctly, elevator pitches can give you the ‘break’ that you need to achieve success. Some of the guidelines that you can consider while crafting your elevator pitch are as follows:

1. Consider your goal

2. Consider different audiences

3. Do a data dump. Highlight and target relevant experiences and achievements 

4. Create your hook

5. A great pitch needs to arouse interest and curiosity

6. Be ready to state your purpose 

7. Practice

As you become consistent with the idea of a 30-second pitch, you would likely find out how this idea has the possibility of expansion. For instance, you may be invited to give a more elaborate explanation of the topic that was discussed in the earlier meeting or invited to a meeting where you are expected to provide more details on it. In the next video, let’s listen to what David has to say about this. 

So, in the video above, you learnt how you can expand the 30-second pitch through timeframes and media such as the ones given below: 

1. 30-second pitch

2. 3-minute briefing

3. 30-minute presentation

4. Long-form lecture or report

You would have noticed that as the timeframe of the discussion increases, the evidence that you provide, the queries that you discuss and the impact that you demonstrate will increase.

So, what does this mean? Does it mean that you can take an elevator pitch created out of thin air and convert it into a 3-hour or 5-hour session? No.

In fact, it means exactly the opposite. It means that only when you have a detailed plan and approach, piles of research, iterations of experiments, and lots of proof of your impact can you condense such information into an elevator pitch or a meeting or a seminar.

Microsoft's vision is to 'help people and businesses throughout the world realize their full potential', which immaculately describes any product or service that they have to offer. Think of your purpose or your organisation's purpose and use David's suggestions to either condense it or build on it.