Forms of Communication and their Importance in Modern Communication

You learnt about the four pillars of communication in the previous segment. As you saw from Rakesh’s own personal example, communication is at the heart of solving any problem and you need to work with all these four pillars to communicate effectively in the corporate world. Let’s now hear from Rakesh on what forms of communication take place in a workplace:

As you learnt in the video above, communication not only drives and influences your decision-making but also acts as a massive force that helps in getting work done. Some salient points from the video are as follows:

• Communication is a key element of corporate activities, from presentations to customer meetings to catch-ups with your colleagues on the telephone, social media and everything in between.
• It helps in getting work done in the best possible manner.
• By definition, communication means sharing information. This also happens to be the first element of communication.
• The second element is persuasion. Persuasion is vital to change the perception of evasive customers or clients towards your idea or company.
• The last element of communication is leading or inspiring others at your workplace. This means that as you advance through your corporate journey and become more experienced, you should strive to lead and inspire your colleagues through communication.

Now, that you have understood certain aspects of modern communication in the 21st century the next step in this journey would be to learn about 'critical thinking', or the 'ability to think reasonably'. At the modern workplace, critical thinking ability would distinguish you as a leader and would help you to put across your ideas and thoughts in the best possible manner. The next session will act as a walkthrough for building strong arguments backed by deep research, analysis and how to communicate them convincingly.