Managing your Personal Brand in Communication

What do you think is the easiest way to know about someone you wanted to know about? 

You may have guessed it right, it’s social media and the internet in general. 

Nowadays, by just having a glance at your online profile, viewers automatically form an opinion about you.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

SIR RICHARD BRANSON

Source of quote: here

What this means is that before you enter into a conversation with a new client, colleague or hiring manager, they know a lot about you. So your credibility or Ethos has already formed. If your social media profiles have questionable posts, such posts have been already analysed to form an opinion about you. So, to be an effective communicator, it is paramount that you maintain your Ethos on all platforms you are available - be it online or offline. 

In the upcoming video, let's hear David’s thoughts on online brand presence. 

An offline brand is as important as your online brand, and an offline brand is built by word of mouth. Such word of mouth is heavily affected by how you make others feel. Although emotional quotient (EQ) is an ocean, it is how you behave with prospective clients, hiring managers and investors that would make a difference and an impact on your brand. Let’s understand how you can create a good impression with executives or speakers who hardly know you at external business conferences. How can you turn a chance in-person meeting into a memorable one?

Now, to do that, let’s see the video below.

Here are a few tips to make the most out of business conferences: 

1. Being a good listener can equip you with ice-breaking points that you could use to meet a speaker. 

2. Be polite with your approach to other conference attendees, especially if you want to send them resumes or want them to be your clients.

3. Lastly, thank the conference organiser or organisers.