Role of Effective Communication Explained in Fundamentals of Communication

"Effective communication is 20% what you know and 80% how you feel about what you know."

- Jim Rohn

In the previous segment, you learnt about the concepts and processes of communication. In this segment, you will learn about the role of effective communication. 

To understand the importance and role of effective communication, you need to first understand what 'effective communication' means. Let's hear about it from Dr Kriti Khurana.

In this video, you learnt that effective communication is more than just words. It takes into account every aspect of communication, including non-verbal gestures. 

You also learnt the essentials of effective communication, which are as follows:

• Cooperation between the sender and the receiver
• Appropriate channel
• Similar encoding and decoding of a message
• Feedback
• Communication environment

In the next video, Dr Kriti Khurana will talk about the role of communication in our lives.

In the video above, you learnt about the role or purpose of communication, which is as follows:

• To understand information
• To discuss or evaluate ideas
• To explain
• To motivate, persuade or influence

You also learnt about the golden circle, which takes care of the 'why', 'how', and 'what' within the process of communication.