The Investor Pitch - Making an Effective Pitch Tips

Are you an entrepreneur? Has the start-up bug ever bitten you? If you are planning to build your own start-up in the future or want to pitch your current organisation’s services to a potential client or maybe communicate to important stakeholders about a project win (which could lead to a bonus payment for you and your team), then you need to get your ideas across to the recipient in a concise yet clear manner.

These recipients may be not only investors but also people who may be of value to your corporate network. Since the target audience you seek may not have time as a luxury, you need to know how you could get your idea across and be clearly understood in a span of 30 seconds. 

Let’s watch the next video to understand how to become better at pitching ideas to investors.

As mentioned by David in this video, you need to be aware of certain pointers while preparing your pitch for existing or potential investors. Some of these pointers are as follows:

1. Think from an investor’s point of view, and try to anticipate their goals from the investment.
2. When you pitch your ideas or services, you are trying to sell yourself and earn credibility.
3. Your idea needs to generate a good return on investment (RoI) or be a home-run investment.

Essentially, communication skills can only improve your chances of obtaining an investment if your idea is excellent. Your idea should seem logical and beneficial to the investors, i.e., the Logos should be quite strong. So, if your pitch has a strong Logos, then you can enhance its impact through efficient delivery, Ethos and Pathos.