Three Pillars of Persuasion in Engaging Delivery

There is an age-old saying " You can catch more flies with honey than you can with vinegar". This means that one can achieve results better and faster by being agreeable over disagreeable. In the corporate world, persuasion is an extremely powerful skill to be equipped with. If you are good at persuading others, a shift in people is reflected by a change in their attitude and behaviour. In other words, persuasion is an art of convincing someone by presenting them with strong and undeniable arguments.

Now, there are three pillars of persuasion. You will know more about them from Rakesh in this segment. Let’s get started.

That was an insightful video. Let’s summarise the key takeaways from this video: 

• In India, one of the most popular and celebrated cases of persuasion is the Mahabharat, in which Arjun was persuaded by Krishna to fight against his relatives.
• Greek philosophers such as Socrates, Plato and Aristotle also talked about the art of persuasion, which tells us that the skill of persuasion has been taught and learnt since time immemorial.
• Even the kings in ancient times were taught to be persuasive so that they could convince their subjects to pay higher taxes.
• The difference between successful and unsuccessful communication is persuasion. It is a tool for communication.
• The three pillars of persuasion are as follows: 
  • Establish trust: This is the first condition that needs to be fulfilled in order to persuade someone successfully.
  • Provide logic: Your arguments must be logical and should add some value to your listener.
  • Invoke emotions: In order to persuade your audience, you need to invoke appropriate emotions that help you persuade them better and also creates a lasting impression.
  • Persuading someone by threat or force is negative persuasion and must be avoided at all costs.

In the next segment, Rakesh will walk you through the four questions that your audience will always ask before getting convinced by your arguments.

Additional Resources:

• Robert Cialdini’s 6 Principles of Persuasion 
• The Power of Words