What is Verbal Communication in Business Communication

One of the main reasons why some speakers are excellent at delivering speeches is that they establish a connection with their audience.

Connecting and relating to the audience not only engages them but also compels them to listen to your views. But, how do you connect with someone in a business context? Or, perhaps more importantly, why do you need to establish a connection with your audience, whether it is an individual, a group or thousands of people? 

In the next video, let’s hear from David as he shares his thoughts on the same.         

As guided by Aristotle’s Rhetorical Triangle, a great speech puts the point across with the help of Ethos (credibility), Logos (logic) and Pathos (emotion).

While Ethos and Logos could vary according to a scenario, some of the common factors that can make your speech effective in almost all scenarios are efficient delivery, empathy and compassion.