Why Audience Matters in Messaging

Speeches appeal differently to different audiences. Therefore, before preparing any speech, you need to know your audience. In this session, Rakesh will walk you through the nuances of speech writing and tell you about the main aspects that you need to take into account before preparing your speech. He will also introduce you to some frameworks that will assist you in drafting the perfect speech.

The bottom line of this video is to understand your audience well before speaking. The key takeaways from this video are as follows:

• Use the Audience-Objective-Message (AOM) and Opening-Body-Conclusion (OBC) frameworks to understand the audience and target your speeches. 
• Prepare an audience-friendly speech. Ensure that you know the age, gender, background, maturity and awareness levels, learning appetite and issues of your audience.
• To have a clear objective in mind, use the S.M.A.R.T framework. This framework would help you to set specific, measurable, achievable, realistic and time-driven objectives. 
• To create your message, use the OBC (Opening-Body-Conclusion) framework.
• Use the aforementioned frameworks to prepare the first layer of your speech.

In the next video, Rakesh will talk about the attributes of most audiences. Let's hear from him on the general aspects and features of the audience that one needs to be mindful of while giving a speech:

That was certainly a helpful video. The key takeaways from this video are as follows:

• Audiences generally get bored quickly; therefore, the content of your speech should be highly engaging.
• Your audience will want to learn the main message of your speech or presentation quickly and briefly.
• Your audience will appreciate it if you value their time.
• The audience will also want you to deliver powerful content.

In the next segment, Rakesh will acquaint you with the art of speech writing.