Holistic Healthcare System using Technological Interventions

Alternative or traditional medicine goes back to the ancient culture of healthcare services which includes services such as acupuncture, herbal medicine, yoga etc.  Traditional medicine and technology are believed to be placed at the opposite ends of the healthcare spectrum. As a result, these two fields overlapping seems unplausible.

But, what happens if a technological intervention is implemented in the traditional medicine system? Let's find out in the next video!

In the video, you learnt about a case study of a group that specialises in traditional systems of medicine. Covid-19 adversely impacted almost all sectors, and the healthcare sector was no exception. Clinics and resorts were closed as a result of government protocols and people’s reluctance to avail elective treatments. In such a scenario, a technological intervention was required to transform the healthcare delivery mechanism.

Through this case study, you saw how technology was used to integrate various parts of the organisation to provide a seamless customer experience. You also learnt how the three elements – infrastructure, intelligence and engagement – were brought together to help the system get back on its feet. 

The integrated digital platform combined the Doctor App, Patient App and the Clinic App to bring all components such as clinics/centres, partners, products, e-commerce, channels, and all forms of content, together on one platform.

This, in turn, yielded the following results:

• Improved customer retention and engagement
• Increased profitability by directly selling to customers
• Improved facilitation of the company's expansion 

Now that you have understood how technology can help different kinds of health systems, let’s move on to the next segment where you will go through some interesting industry insights.